Red Bull driver Max Verstappen wearing Tag Heuer.

TAG Heuer And Formula 1: The Winning Formula

As soon as the five starting lights on Boulevard Albert 1er turn green at 3 p.m. on 25 May 2025 and the Formula 1 TAG Heuer Grand Prix de Monaco 2025 begins, they will also mark the beginning of a new era in the watch world at the historic race track. In celebration of the…

  • 26 min
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Game-changer: Panerai Updates Luminor Marina With Exciting New Features

As every good collector knows, the smallest of changes can make a huge difference to watches. Panerai is revising its most important model, the Luminor Marina. The PAM01312 becomes the PAM03312. Same, same, but (totally) different? It's a game-changer, says Swisswatches expert Joern Kengelbach. First impressions: Does the new Panerai suit my wrist? I travelled…

  • 18 min
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Norqain From Nidau: Where The Wild Ones Are (And Build Damn Good Watches)

Swiss watch start-up Norqain earned a spot in the display windows of the prestigious retailer Wempe in remarkably little time. Our editor Joern F. Kengelbach explores this through the lens of the latest 2024 Wempe Signature Collection, created in collaboration with none other than this rising watch start-up, which has been making waves in recent…

  • 11 min
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Paying a Visit to Glashütte Original: The Original German Manufacture

The German manufacture Glashütte Original has firmly earned its place alongside some of the most reputable of Swiss brands. Glashütte Original combines traditional watchmaking and craftsmanship with the almost implausible ability to adapt to new economic, political and cultural conditions. These lines were not written by the author of this text, but by the CEO…

  • 32 min
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Many Roads Lead to Rome: The Mille Miglia 2024 with Chopard

Many roads lead to Rome, but only one charmingly uses the eternal city as a turning point. This story demonstrates what it means to have driven the legendary 1000-mile race from Brescia to Rome and back yourself. On the wrist, of course: the Mille Miglia collection from Chopard. Strap in for one of the toughest…

  • 26 min
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