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Orbituary: Entrepreneur Jörg G. Bucherer

Jörg G. Bucherer, Chairman and Delegate of the Board of Directors of Bucherer Holding AG, passed away on 6 November. The long-time Bucherer patron was 87 years old and leaves no children to carry on the business. In order to secure the future of his empire, Jörg G. Bucherer sold his company, founded in Lucerne…

  • 2 min
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Patek Philippe Boutique Hamburg

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks?…

  • 9 min
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King of Elegance – 24 Hours in Milan with Cartier

On a balmy summer evening at the end of September, the first guests are arriving at Milan's Cartier boutique on Via Monte Napoleone in the city's luxury district. We take the glass elevator with its own doorman to the fourth floor, past the spacious and wonderfully decorated sales areas where jewellery and watches are brought…

  • 7 min
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Lunch With: Longines CEO Matthias Breschan

Matthias Breschan, the CEO of Longines – one of the most successful watch brands in the Swatch Group – travelled from Zurich to Sylt, Germany's northernmost island, especially for this day. The occasion was the brand's new pop-up installation, taking place at the seaside resort of Kampen this summer. We took the opportunity to meet…

  • 8 min
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Breitling Embraces Blue: Chronomat GMT 40 Sylt Edition

For the third year in a row, Breitling is launching a Sylt Edition. The Chronomat GMT 40 Sylt Edition is limited to 288 pieces and is available exclusively in Germany. In addition, Breitling and the jeweller Spliedt in Kampen, a town on the northern German island of Sylt, are inviting customers to an exclusive pop-up…

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Hublot x Bucherer Big Bang Unico Limited Editions

This is the third time that Swiss watchmaker Hublot and luxury retailer Bucherer have teamed up. Already in 2019 and 2021, the Hublot Classic Fusion Bronze Bucherer Blue and Big Bang Unico Bucherer Blue are two models that experiment with materials such as ceramic, titanium, bronze and rubber. Now Hublot and Bucherer are jointly launching…

  • 2 min
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Lunch With: Norqain CEO Ben Küffer

Ben Küffer, CEO and co-founder of the Norqain brand, is the wunderkind of Swiss watch start-ups. No other young watch brand has been able to establish itself so successfully so quickly. Only founded in 2018, Küffer was already able to secure an exclusive partnership with the renowned movement manufacturer Kenissi in 2020. A short time…

  • 14 min
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Interview With Tim Malachard – CMO Richard Mille

At the beginning of April, we made our way to the French luxury ski resort of Courchevel, where Richard Mille gathered brand ambassadors such as professional skier Alexis Pinturault, biathlete Johannes Thingnes Bø and snowboarder Ester Ledecká as part of their "Ski Clinic". Tim Malachard, CMO of Richard Mille, was also there, of course. The…

  • 14 min
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Audemars Piguet x Marvel: Royal Oak Concept Tourbillon Spider-Man

If there were a superhero in the watch industry, it would probably be François-Henry Bennahmias, the head of the Swiss watch manufacturer Audemars Piguet. The success he has helped the brand achieve over the past 11 years as CEO is actually impossible to accomplish with normal human strength. Since taking over as CEO of AP…

  • 5 min
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Oris ProPilot Altimeter – How an Altimeter Works in a Mechanical Watch

If you want to use an altimeter when mountaineering or hiking, you can of course do so with countless electronically operated gadgets. But it gets exciting when the display is built into a purely mechanical wristwatch. The watch manufacture Oris from Hölstein took on this challenge when it launched the ProPilot Altimeter, the world's first mechanical…

  • 4 min
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