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TAG Heuer Returns to Formula 1 as Official Timekeeper

TAG Heuer returns to Formula 1 as the official timekeeper in 2025, coinciding with the league’s 75th anniversary and replacing Rolex as sponsor after ten years. The partnership, which began in the 1960s, has seen Heuer and later TAG Heuer…

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Rolex Unveils 2025 Price List: Steel Models Remain Stable, Gold Models Rise Sharply

Rolex has updated its prices as usual on January 1st, with impressive variations depending on the material. This year, with the 2025 Rolex price list, there is some good news and bad news, and it all depends if you’re looking…

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Longines Ultra-Chron Carbon: The Brand’s First Carbon Case

Longines introduces a new model in its Ultra-Chron collection: the Ultra-Chron Carbon. This watch features a carbon case, a first for the brand. It is inspired by the 1968 Ultra-Chron Diver, the first diver’s watch with a high-frequency movement. The…

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Panerai Luminor Tre Giorni PAM01628: An Homage to the Brand’s History

With the Luminor Tre Giorni PAM01628, Panerai presents a new watch that pays homage to the brand’s historical roots. The watch features a robust 47mm case, a vintage-inspired dial, and a manual movement. It embodies the brand’s commitment to blending…

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Swisswatches 24 Days of Christmas: Top Watches of 2024

It’s been another extraordinary year for us all, and the watch world is no exception. That’s why the Swisswatches team sat down once more to compile a list of our top watches from 2024. From milestone models and innovative materials…

Richard Mille RM 07-02 Automatic Sapphire: New Colors For The Crystal Case

Richard Mille presents four new variants of the RM 07-02 Automatic Sapphire. The collection debuted in 2015 and has been expanded to include a new lilac sapphire colour. The watches feature a diamond-set case and a dial with geometric shapes,…

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OMEGA Speedmaster Pilot: New “Flight-Qualified” Chronograph

OMEGA introduces the Speedmaster Pilot, a new chronograph inspired by the Flightmaster. This watch pays homage to the brand’s long history with aviation and features a design reminiscent of the 1969 Flightmaster, along with a dial that reflects its military…

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Hublot Big Bang Tourbillon Carbon SR_A by Samuel Ross: New Colourway in Blue

Hublot presents the Big Bang Tourbillon Carbon SR_A by Samuel Ross in a new colourway. The watch was unveiled during Miami Art Week and is the result of the collaboration with the artist and designer Samuel Ross. The timepiece features…

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A Striking New Addition: The IWC Ingenieur Automatic 40 with A Blue Dial

The IWC Ingenieur Automatic 40 is back with a blue dial. The timepiece, which was first presented at Watches and Wonders 2023 in four variations, pays homage to the original design by Gérald Genta from the 1970s. With its striking…

Struthers and Watches of Switzerland: A Unique Timepiece For The Centenary

Watches of Switzerland celebrates its centenary with a unique timepiece created in collaboration with independent British watchmakers Craig and Rebecca Struthers. The watch features traditional craftsmanship and a modified Valjoux 90 movement. It is a tribute to the rich heritage…

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Parmigiani Fleurier L’Armoriale Répétition Mystérieuse: Minute Repeater with a Secret Dial

The Parmigiani Fleurier L’Armoriale Répétition Mystérieuse was presented on the occasion of Michel Parmigiani’s birthday on 2nd December and pays tribute to the vision and expertise of the Maison’s founder. It features a minute repeater with cathedral gongs, a manual movement, and…

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Girard-Perregaux Laureato 38mm Sage Green & Midnight Blue : Fresh Dials for the Smaller Laureato

The Girard-Perregaux Laureato is a the brand’s integrated bracelet sportswatch whose design dates back to 1975. The smaller 38mm version was previously only available with a copper dial. This has now changed, as the watch is now available with either…