Breguet

The world of haute horlogerie turns its attention to Geneva today, June 26, 2025, as Breguet is presenting another remarkable new model in celebration of its 250th anniversary: the Classique Tourbillon Sidéral 7255, a limited edition of just 50 pieces. This extraordinary creation honors Abraham-Louis Breguet’s invention of the tourbillon on June 26, 1801. For…

I must admit: Up until now, my relationship with Breguet watches has been one of neutral coexistence. This changed over the course of this year. By the time the Type XX Chronographe 2075 was released in early June and I had the opportunity to examine it closely, I had left my neutral stance behind. In…

To mark the brand’s 250th anniversary and 70 years since the birth of the Type XX (the standard Type version was released in 1953), Breguet is launching two new chronograph models. Under reference 2075, the maison introduces two variants: one comes with a black anodised aluminium dial, the other is limited to just 250 pieces…

With Gregory Kissling – the man who, over the course of more than 20 years at Omega, played a leading role in product development, including the revival of the Calibre 321 and the creation of Calibre 1932, the first movement to combine an integrated chronograph with a minute repeater – a fresh impetus is entering…

At first glance, one could almost forget that this new Breguet model—limited to just 250 pieces—is a precision timekeeping instrument, despite the fact that much of its intricate mechanism remains visible even while worn on the wrist. The Breguet Tradition 7035 stands as a symbol of 250 years of aesthetic refinement and innovation. Today, Abraham-Louis…

A look at one's own past is part of the marketing basics of pretty much every watch brand. Hardly any other manufacturer can look at a history like Breguet. During his lifetime, Abraham Louis Breguet was probably the most important watchmaker of his time, and he is still the most famous today. However, the newly…

The most important company and watch model anniversaries in 2025 and a (critical) look at the watch industry this coming year. Normally, we like to hold back on speculation at Swisswatches – and for good reason. The watch industry and the pre-owned watch market have experienced a surge in attention over the last five years,…

Breguet presents the Tradition Chronographe Indépendant 7077 in a new version with a blue dial. This watch features a completely independent chronograph mechanism, a unique design with dual balance wheels, and a patented blade spring system. Let’s take a closer look at this watch and its features. Case The case of the Tradition Chronographe Indépendant…

Breguet presents two new models in its Classique collection: the Classique 5177 and Classique 7787. These references showcase the brand's commitment to traditional craftsmanship and timeless elegance. Encased in platinum, the watches feature dials made of black Grand Feu enamel, a noble material known for its beauty. The Classique 5177 offers a pure representation of…

Loro Piana, Sandro, Max Mara – brands synonymous with ‘quiet luxury’ in fashion are relatively easy to identify. But when it comes to watches, how does 'quiet luxury' manifest itself? Is every Swiss watchmaker capable of achieving it, or do certain companies inevitably carry certain associations? Can a brand known for emblazoning its logo across…

Breguet has unveiled a new watch in its Type XX collection. The Type XX Chronograph 2067 is a civilian version with a case made of rose gold and a bezel featuring a ceramic insert. These materials are not only robust but also exude luxury, marking a departure from the military origins of the Type XX…

The world of haute horlogerie welcomes a new variant of the Breguet Classique Double Tourbillon “Quai de l’Horloge”. The watch is an homage to the rich tradition of craftsmanship and technical innovations that have defined the brand since its inception. With the introduction of this watch, Breguet honors the famous invention of the tourbillon, patented…