Bulgari

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Bulgari And The Disruptive Elegance From Italy – Interview With Jonathan Brinbaum (Managing Director Watch Business)

Bulgari and disruptive innovation – do they go together? After speaking with Jonathan Brinbaum from Bulgari at Watches & Wonders 2025, I believe they absolutely do. Add a touch of dolce vita and Italian elegance, and the picture becomes complete.…

Bulgari presents the thinnest watch in the world, setting a new record

W&W 2025: World Record – Bulgari Launches Thinnest Tourbillon Watch

Amongst other things, Bulgari specialises in ultra-thin watches. With the Octo Finissimo Ultra Tourbillon, the brand has now set its tenth world record in this field in the last eleven years: the thinnest mechanical watch with a tourbillon. Heralding its…

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The Best Chronographs With In-House Movements: Top Picks For Every Budget

Whether you’re a seasoned collector or just beginning your journey into the world of haute horology, a chronograph with an in-house movement represents the pinnacle of traditional watchmaking excellence. That’s why we’ve created this carefully curated guide to showcase the…

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Bulgari Serpenti Seduttori: New Mechanical Movement Graces Bulgari’s Iconic Ladies’ Models

Last year, we explored the top timepieces of the Year of the Dragon, as various brands presented their own interpretations to herald the year in. The Year of the Snake, however, marks a particularly apt moment for one brand in…

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Mark Zuckerberg’s Watch Collection: A Closer Look at The Tech Billionaire’s Timepieces

When Mark Zuckerberg announced on 28 October 2021 that the parent company Facebook would be renamed Meta with immediate effect, not only Facebook but also Zuckerberg seemed to have undergone a transformation. From now on, ‘Zuck’ played it cool. He…

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The Time is Ripe For Change: What Can we Expect in The Watch Industry in 2025?

The most important company and watch model anniversaries in 2025 and a (critical) look at the watch industry this coming year. Normally, we like to hold back on speculation at Swisswatches – and for good reason. The watch industry and…

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The Best GMT Watches for Every Budget: A Guide for Beginners and Collectors

The perfect choice for frequent flyers, businesspeople, and globetrotters: GMT watches typically allow you to keep track of up to two additional time zones alongside the local time. Practical and versatile, they are ideal for those who frequently interact with…

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Tennis Players And Their (Passion For) Watches

When we received a couple of invitations from watch brands to various tennis tournaments this year, deciding who should go wasn’t a hard decision for our team. After all, it’s no exaggeration to say that I’m a bit of a…

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Thinnest Watches in the World: History & Importance

Building the thinnest watch in the world is undeniably one of the most competitive and impressive record chases in modern day horological engineering. Whilst many brands have produced thin watches, only a few brands have ever been truly in competition…

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The Five Thinnest Watches in The World

Building the thinnest watch in the world is undeniably one of the most competitive and impressive record chases in modern day horological engineering. Whilst many brands have produced thin watches, only a few brands have ever been truly in competition…

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Bulgari Octo Finissimo Automatic Sketch & Chronograph GMT

To mark Bulgari’s 140th anniversary, the Manufacture is presenting new Octo Finissimo with a “Sketch” dial. In March 2022, Bulgari presented a “Sketch” dial for the first time as a limited edition. The three-hand watch and chronograph celebrated the 10th…

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Roman Gold: Bulgari Bulgari 2024

While the Roman Empire created a buzz as a viral trend on social media platforms last year, it has long been central to Bulgari. One of the Italian maison’s most iconic models is the Bulgari Roma, released in 1975 and now known…