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    The Sinn 903 Ti II Jubiläum chronograph with blue dial, silver subdials, tachymeter and slide-rule scales, shown from the front on a multi-link stainless steel bracelet.
    Novelties

    Sinn 903 Ti II Jubiläum: New Navigation Chronograph to Mark The Brands 65th Anniversary

    Das Radiomir Viaggio nel Tempo Experience Set mit den Referenzen PAM01729 und PAM01730, bestehend aus einer 47-mm-Radiomir in Bronze mit California-Zifferblatt und einer 47-mm-Radiomir in Platinumtech™ mit schwarzem Sonnenschliff-Zifferblatt, präsentiert in warmem Licht vor florentinischer Architektur.
    Novelties

    Panerai Launches The Radiomir Viaggio Nel Tempo Experience Set With Two Limited Editions PAM01729 And PAM01730

    The Breitling Navitimer B01 Chronograph Aston Martin Edition is displayed at an angle on a yellow pedestal; the Aston Martin branding can be seen blurred in the background.
    Novelties

    Breitling Makes Its Formula 1 Return With Aston Martin And The Navitimer B01 Chronograph 43

    Two hands hold the Overseas Tourbillon in titanium by Vacheron Constantin
    Editorial

    Vacheron Constantin is Presenting its Third Overseas Tourbillon Titanium Model in Deep Red

    The Louis Vuitton Tambour Convergence Ref. W9PG21 from the front.
    Novelties

    LVMH Watch Week 2026: Louis Vuitton Launches New Tambour Convergence Guilloché

    Front view of the Hublot Yohji Yamamoto All Black watch with black case and textured dial.
    Novelties

    Hublot x Yohji Yamamoto Classic Fusion All Black Camo

    Orange passageway at Inhorgenta 2026
    Industry News

    Inhorgenta 2026: Trends, Watch Talks & Award-Winners

    Three people in the COSC laboratory
    Industry News

    COSC Introduces New „Excellence Chronometer“ Seal

    View of the entrance to the Munich Trade Fair Center during Inhorgenta
    Industry News

    Inhorgenta 2026: Innovations, Trends And The Swisswatches Talk About The New Collecting Trend Among Watch Enthusiasts

    cosmograph Daytona turquoise lacquer dial (reference 126518LN)
    Industry News

    2026: Rolex Prices Rise And Others Follow Suit

    Van Cleef & Arpels boutique in Hamburg
    Industry News

    Van Cleef & Arpels Opens First Boutique in Hamburg

    Prix Cartier Talents Horlogers de Demain 2025 – 28th edition, award ceremony for young watchmakers.
    Industry News

    Prix Cartier Talents Horlogers de Demain 2025: Shifting the Balance

  • Stories
    • Editorial
    • CuratedBy
    • Collectors’ Talk
    • Collector’s Choice
    Rexhep Rexhepi RRCHF flyback chronograph with Grand Feu enamel dial in platinum and rose gold
    Editorial

    Rexhep Rexhepi RRCHF Flyback Chronograph: When Design Shapes the Movement

    Interview with Rexhep Rexhepi
    Editorial

    “For me, a Watch is a Performance” – A Conversation With Rexhep Rexhepi on His New RRCHF Chronograph

    The Porsche Design Chronograph 1 – All Titanium Numbered Edition Ref. 6043.7.02.001.02.5 front.
    Editorial

    Porsche Design Chronograph 1 – All Titanium Numbered Edition: The Story of Two Milestones in One Watch

    Gold Dress watches: automatic in-house movement, no date, 39-40mm
    Editorial

    The Best Gold Dress Watches: Where Does Omega’s New Constellation Observatory Stand in the Competitive Landscape?

    The Gerald Charles Masterlink Perpetual Calendar novelties.
    Editorial

    Gerald Charles Masterlink Perpetual Calendar: The Brand’s Entry into Haute Horlogerie

    The Omega Constellation Observatory Ref. 140.13.39.21.02.001 Co-Axial on the wrist.
    Editorial

    The New Omega Constellation Observatory: The Highs, the Lows, and the Critics

    The Hublot Big Bang 20th Anniversary Red Magic, reference 431.CF.1313.RX.
    CuratedBy

    20 Years of Big Bang: How Hublot is Revolutionising The World of Watches

    The Team of the Wempe Kontorhouse Stubbenhuk
    CuratedBy

    Wempe Opens One of Europe’s Largest and Most Modern Watch Servicing Workshops in Hamburg

    grand-seiko-watch-studio-shizukuishi-outsideview
    CuratedBy

    Grand Seiko: The Japanese Giant

    wempe-observatory-glashuette-and-training-centre-2
    CuratedBy

    Aspiring Watchmakers: Wempe’s Top-Performing Training Centre in Glashütte

    royal-oak-offshore-chronograph-automatik-26238ti.oo.2000ti.01-am-on-the-wrist
    CuratedBy

    How Audemars Piguet’s Royal Oak Offshore Combined Luxury With Culture For The First Time

    glashuette-original-seaq-chronograph-silver-screen-lying
    CuratedBy

    Diver’s Watches Made In Germany:  An Overview Of The Glashütte Original SeaQ-Series

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    Watches & Wonders 2025: What Impressions Can We Take Back From Geneva?

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    Meet the New Cubitus: Innovation and Excitement Unleashed

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    Forget About Money: This One’s for the Dreamers

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    Blancpain x Swatch: The Quest for the Cool Factor

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    The Bucherer Deal: Where to Purchase a Rolex in the Future

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    A New Daytona? Another Nautilus? Wishful Thinking Ahead of Watches & Wonders 2023

    jumphourking-ruud-van-rijn-in-atelier-2
    Collector's Choice

    Collector’s Choice: @jumphourking Ruud van Rijn Talks Jump Hour Watches

    Collector's Choice

    Collector’s Choice: A Day In The Life of Kristian Haagen

    Collector's Choice

    George Glasgow Jr: Gentlemen’s Style

    Collector's Choice

    The Watch Alchemist: @mochi_watches

    DeBethune DB27 Titan Hawk V2
    Collector's Choice

    With A Penchant For Independence: @thehoracle

    Patek Philippe Nautilus 5712 1A 001 Tiffany Dial
    Collector's Choice

    Rendezvous With Charlie Sheen: @bzabodyn214

  • Guides
    • Collector’s Guide
    • Buyer’s Guide
    • Boutique Travel Guide
    The Audemars Piguet Code 11.59 Starwheel Ref. 15212NR.OO.A002KB.01 from the front.
    Collector's Guide

    Code 11.59 by Audemars Piguet: From Controversial New Collection to Vessel for Innovation

    hublot-masterpiece-kollektion-mp-05-la-ferrari-saphirgehaeuse-tourbillon-3
    Collector's Guide

    The Hublot Masterpiece Collection: Where Innovation Meets Extravagance

    a-lange-and-soehne-30-years-manufacturing-watch-movements-development
    Collector's Guide

    A Symphony of 72 Masterpieces: 30 Years of Calibre Development at A. Lange & Söhne

    Zenith-El-Primero-Chronograph-Ref-G581-From-1969
    Collector's Guide

    The Ultimate Guide to Zenith’s El Primero

    Patek-Philippe-Advanced-Research-Atelier
    Collector's Guide

    Pushing the Boundaries of Watchmaking: Patek Philippe Advanced Research

    Collector's Guide

    The Ultimate Guide to The Patek Philippe Nautilus

    mbandf-sequential-evo-chronograph
    Buyer’s Guide

    The Best Chronographs With In-House Movements: Top Picks For Every Budget

    tudor-black-bay-58-gmt-ref-m7939g1a0nru-0001-dial-2
    Buyer’s Guide

    The Best GMT Watches for Every Budget: A Guide for Beginners and Collectors

    Buyer’s Guide

    Buyer’s Guide For Watches Between 1,000 – 3,000 Euros

    Buyer’s Guide

    Buyer’s Guide For Watches Up To 1,000 Euros

    Buyer’s Guide

    Buyer’s Guide For Preowned And Vintage Watches Part 2: Shipping, Paying, Insuring

    Buyers Guide – Preowned and Vintage Rolex, Patek Philippe, Omega, Audermars Piguet, etc.
    Buyer’s Guide

    Buyer’s Guide For Preowned And Vintage Watches Part 1: Choosing The Right Seller Or Dealer

    Facade of the boutique Le Lounge in Geneva by Roger Dubuis
    Boutique Travel Guide

    Roger Dubuis Boutique in Geneva

    The Van Cleef & Arpels boutique in Frankfurt am Main from the outside.
    Boutique Travel Guide

    Van Cleef & Arpels Boutique Frankfurt

    Exterior view of the Patek Philippe boutique in Frankfurt, operated by Wempe
    Boutique Travel Guide

    Patek Philippe Boutique Frankfurt

    Boutique Travel Guide

    Panerai Boutique Stuttgart

    grand-seiko-boutique-paris-place-vendome
    Boutique Travel Guide

    Grand Seiko Boutique Paris Place Vendôme

    tag-heuer-boutique-munich-2
    Boutique Travel Guide

    TAG Heuer Boutique Munich

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Louis Vuitton

Paris, France

Louis Vuitton entered the world of haute horlogerie in 2002, quickly establishing itself as a creative force within the Swiss watch industry. Based at La Fabrique du Temps in Geneva, the brand combines French design sensibility with the finest Swiss watchmaking techniques and traditional craftsmanship. The atelier, led by Michel Navas and Enrico Barbasini, was fully integrated into the company in 2011 and stands for technical innovation and artisanal finishing. It produces timepieces ranging from classical complications to highly unconventional concepts. At the heart of the collection is the Tambour, defined by its distinctive drum-shaped case. Models within this line include the Tambour Spin Time, which displays the hours using rotating cubes, and the Tambour Carpe Diem, which features a mechanical animation reinterpreting the jacquemart concept. These timepieces showcase the Maison’s playful creativity. Louis Vuitton thus unites fashion, technical expertise, and avant-garde mechanics to create a unique voice in contemporary watchmaking.

louis-vuitton-voyager-flying-tourbillon-poincon-de-geneve-plique-a-jour
Editorial

First Look: Louis Vuitton Voyager Flying Tourbillon ‘Poinçon de Genève’ Plique-à-jour

Louis Vuitton presents a new Voyager model that combines haute horlogerie and traditional craftsmanship.

  • 06 Mar 2024
  • 4 min
  • 0
louis-vuitton-escale-metiers-dart-hommage-to-japan
Novelties

Louis Vuitton Escale Metiers d’Art: Artistic Tributes to Japan

Louis Vuitton is introducing three special Escale models from its Metiers d'Art: the Koï's Garden, Snake's Jungle, and Dragon's Cloud.

  • 06 Mar 2024
  • 4 min
  • 0
raul-pages-wins-the-louis-vuitton-watch-prize-for-independent-creatives
Industry News

Louis Vuitton Watch Prize: Raúl Pagès Emerges Victorious

The Louis Vuitton Watch Prize for Independent Creatives announced its first-ever winner yesterday: Raúl Pagès

  • 07 Feb 2024
  • 3 min
  • 0
frederic-arnault-is-the-new-ceo-of-the-lvmh-watch-division
Editorial

Point of View: How Powerful is LVMH Destined to Become in the Luxury Watch Industry?

LVMH promotes Frédéric Arnault to CEO of the LVMH Watch Division and Julien Tornare to new CEO of TAG Heuer and massively expands its watch expertise.

  • 10 Jan 2024
  • 6 min
  • 0
Editorial

Swisswatches 24 Days of Christmas: Top Watches of 2023

Swisswatches presents 24 horological highlights to emerge from the ever-surprising Swiss watch industry in 2023.

  • 22 Dec 2023
  • 15 min
  • 0
Louis-Vuitton-Akrivia-LVRR01-Chronograph-A-Sonnerie-with-5-Mins-Tourbillon
Novelties

Let’s Get Technical: Louis Vuitton x Akrivia LVRR-01 Chronographe à Sonnerie

Get to know the technical details that lie behind the LVRR-01 Chronographe à Sonnerie from Louis Vuitton and Akrivia.

  • 10 Oct 2023
  • 6 min
  • 0
Louis-Vuitton-X-Akrivia-Chronograph-A-Sonnerie-Rexhep-Rexhepi-Interview
Editorial

Man of the Hour: Rexhep Rexhepi Shares the Story of the Louis Vuitton x Akrivia LVRR-01 Chronographe à Sonnerie

Rexhep Rexhepi shares the story of the Louis Vuitton x Akrivia LVRR-01 Chronograph à Sonnerie with Swisswatches.

  • 09 Oct 2023
  • 8 min
  • 0
Louis-Vuitton-X-Akrivia-Chronograph-A-Sonnerie-LVRR01-Cover-Picture
Editorial

A Tale of Two Companies: How did the Louis Vuitton x Akrivia LVRR-01 Chronographe à Sonnerie Come About?

The Louis Vuitton x Akrivia LVRR-01 Chronograph à Sonnerie is a tale of opposites: we dissect the limited edition none of us saw coming.

  • 09 Oct 2023
  • 9 min
  • 0
Louis-Vuitton-Watch-Prize-For-Independant-Creatives-2
Novelties

Semi-finals: Louis Vuitton Watch Prize for Independent Creatives

The 20 semi-finalists of the La Fabrique du Temps Louis Vuitton Watch Prize for Independent Creatives have been announced.

  • 21 Sep 2023
  • 4 min
  • 0
Louis-Vuitton-Tambour-New-Integrated-Steel-Sports-Watch-2023-La-Fabrique-Du-Temps
Novelties

Welcome to the New Era: The Louis Vuitton Tambour 2023

A new generation of the iconic Louis Vuitton Tambour watch awaits fashion and horology gurus alike: discover the reimagined 2023 edition.

  • 05 Jul 2023
  • 6 min
  • 0
Louis-Vuitton-Voyager-Skeleton-in-Platinum-Ref-Q7EN1K-Wristshots-1
Novelties

A Marriage of Simplicity and Complexity: Louis Vuitton Voyager Skeleton Platinum Limited Edition 

Limited to only 150 pieces, the Louis Vuitton Voyager Skeleton Platinum Limited Edition, features a skeletonized dial and LV60 movement.

  • 17 May 2023
  • 4 min
  • 0
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