Porsche Design

In the late 1970s, Porsche Design developed the stainless steel military chronograph. The timepiece, which was characterised by reliability and optimal readability, attracted the interest of the aviation industry. Soon, international air forces, such as the pilots of the US Air Force, wore a Porsche Design chronograph on their wrist. Today, more than 40 years…

When it comes to finding the right birthday present, it is not uncommon to make a mistake, much to the chagrin of the person receiving the gift. Often the birthday boy or girl finds themselves deposited with a pile of rather unimaginative presents. Porsche, on the other hand, is taking a different approach and has come…

What drives Ferdi Porsche? An exclusive portrait from Swisswatches Magazine about the dream of a young architect and entrepreneur. Everyone is searching for a purpose in life. But what drives the grandson of the founder of the world's most successful sports car brand? What role does he want to play in a line of famous…

An exclusive Porsche meeting on the Grossglockner – is it worth paying a trip to the F.A.T. Mankei hut? It certainly makes for a particularly special experience for the owners of the Porsche Design Chronograph 1 – GP 2023. At this Porsche summit meeting of a very special kind, the best of the best from…

Exactly 75 years ago, the first Porsche sports car was registered in 1948. Ferry Porsche wanted a light, efficient sports car. Since one of that kind did not exist according to his ideas, he simply built one himself. Thus, the Porsche 356 "No. 1" Roadster was presented to the world on June 8, 1948. Shortly…

A travel diary in a watch magazine? I admit, this article deviates somewhat from our norm – but with good reason. In October 2022, Porsche and Porsche Design provided me with two products of their best luxury technology, the Porsche Panamera 4 E-Hybrid (launched in 2022) and the Porsche Design 1919 Globetimer UTC, both of…

It’s been another extraordinary year for us all, and the watch world is no exception. That is why the Swisswatches team sat down once more to comprise a list of our top watches of 2022. From anniversary models to world records, we are presenting you 24 special highlights to emerge from the ever-surprising Swiss watch…

As the 50th anniversary year of the Porsche Design Chronograph 1, which was widely celebrated with an array of special models, draws to a close, the watch manufacturer is already presenting its next highlight. With the Chronograph 1 - GP 2023 Edition, Porsche Design is launching a second limited special edition to mark the GP…

In this world, markets regulate the price – but they cannot always reflect the true value of a product. This is probably going to be the case starting from November 29, when, as part of Sotheby's Luxury Week, something extraordinary will be auctioned on Sotheby's website until 14 December: a 911 S 2.4 Targa from…

Something is brewing on the horizon in the sandy desert of Dakar – is it a mirage? No, it's the unmistakable curves of a Porsche, still clear through the sandstorm. But this is not just any Porsche speeding through the metres-high dunes. In the scorching heat, you can recognise the new Porsche 911 Dakar. The…

Since 2017, future car owners of selected Porsche models have had the option of having their own Porsche Design chronographs, made to match their sports car. The latest version: the 911 GT3 RS Chronograph. Porsche Design is launching the new 911 GT3 RS Chronograph exclusively for buyers of its high-performance sports car. The watchmakers at…

The Porsche Design Chronograph 1 - All Black Numbered Edition celebrates the iconic Chronograph 1 from 1972 while continuing its legacy. After the 1972 Limited Edition, which was launched on the occasion of the brand's 50th anniversary, paid tribute to history, a variant with modern design codes is now following. The Porsche Design Chronograph 1…