TAG Heuer

TAG Heuer returns to Formula 1 as the official timekeeper in 2025, coinciding with the league's 75th anniversary and replacing Rolex as sponsor after ten years. The partnership, which began in the 1960s, has seen Heuer and later TAG Heuer involved in various capacities, including sponsorships and timekeeping. With a rich history in motorsport, the…

The perfect choice for frequent flyers, businesspeople, and globetrotters: GMT watches typically allow you to keep track of up to two additional time zones alongside the local time. Practical and versatile, they are ideal for those who frequently interact with or travel across different time zones. In this article, we present our selection of the…

When we received a couple of invitations from watch brands to various tennis tournaments this year, deciding who should go wasn’t a hard decision for our team. After all, it's no exaggeration to say that I'm a bit of a tennis nut. Tennis crazy and watch crazy, to be more precise. Although it would never…

TAG Heuer has unveiled a new variation of the Monaco Chronograph, showcasing a pink colour scheme that draws inspiration from the vibrant atmosphere of Las Vegas. This watch features a skeleton dial and is powered by the in-house Calibre Heuer 02. Let’s take a closer look at the details of this timepiece. Case The new…

TAG Heuer and Porsche unveil the TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana. Limited to 255 pieces, this watch honours Porsche’s 1954 victories in the Carrera Panamericana. It also celebrates the enduring partnership between TAG Heuer and Porsche, inspired by the legendary race. The watch features a tourbillon movement and a design reminiscent of…

TAG Heuer has unveiled the latest in its Carrera series: the Carrera Chronograph Extreme Sport and the Carrera Chronograph Tourbillon Extreme Sport. These new timepieces mark a significant evolution from the brand's 2016 series, combining TAG Heuer’s legendary racing heritage with innovative design. The watches boast a range of vibrant colours, advanced materials, and enhanced…

At this year's Watches & Wonders in Geneva, TAG Heuer unveiled a limited edition of the Carrera Chronograph Tourbillon designed specifically for the European market. It features a snow-white dial with a panda layout and blue sub-dials. The highlight is the tourbillon positioned at 6 o'clock. Case The case of the TAG Heuer Carrera Chronograph…

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks?…

It is a highly competitive model series for a particularly fiercely contested genre. After all, steel diver's watches have been extremely popular for decades, and the range of different brands is almost unmanageable. TAG Heuer has been a player in this segment since the late 1970s. Its Aquaracer collection is now a key component of…

The watch manufactures attending this year's watch fair in Geneva presented us with some absolute horological masterpieces. Vacheron Constantin launched the world's most complicated watch with 63 complications (including the first Chinese perpetual calendar), Piaget the world's thinnest tourbillon watch and Rolex, at 322 grams, certainly the heaviest diver's watch ever launched. The watch with the deepest water resistance this year comes from Montblanc, actually…

On the occasion of Watches & Wonders 2024, TAG Heuer is presenting the Carrera Chronograph Panda. The Carrera has been around since 1963 and celebrated its 60th birthday last year. We are now seeing a new variant with a Panda dial inspired by the historic 7753 SN from the 1960s. "SN" stands for "silver noir"…

With its cushion-shaped case, the Monaco from TAG Heuer is an icon among racing-inspired watches. On the occasion of Watches & Wonders 2024, the LVMH brand is presenting two new models with a unique design and split-seconds chronograph. The TAG Heuer Monaco Split-Seconds Chronograph is available with classic blue accents or in a more intense…