Editorial

What we spotted on YouTube this morning, is a great example of how self-ironic and contemporary the watch industry can be. It is probably the most amusing idea on demonstrating the merits of a mechanical watch, that a brand published in a long time: An elderly smart dressed gent seeks advice about a smartwatch in a…

If you are a go-getter type of person, someone that likes to get out of his comfort zone but always makes sure to only take reasonable risks, then this watch is for you. Not because you necessarily need to own a watch for being a go-getter type of guy, but because us men like to…

In 2012, the young and independent watchmaker Rexhep Rexhepi founded the brand “AkriviA”. When we first discovered him two years later, he was still mostly unknown in the watch industry. But at the latest since he won a prize for best men’s watch with his Chronomètre Contemporain at the Grand Prix d’Horlogerie de Genève in 2018, there…

Talking about Breguet, if you only have extravagant, skeletonized and hand-guilloched pieces of art with sophisticated complications in mind, you should take yourself the time to dive deeper into the history of the Maison. This is deliberately meant to be understood in a double sense, because it’s the ‘Marine’ collection that is pretty much distinctive…

The French language sounds just as pretty like a chanson from Edith Piaf. A rather uncharming word like ‘cow horns’ turns in French into an elegant ‘Cornes de Vache’. This example is not chosen by accident: it is the nickname of a very special watch from Vacheron Constantin, that in 1955 appeared by the simple…

Let’s start with the obvious, basically there, where this story will eventually end: the name of this special edition? It’s problematic. The new “Pride of Germany” – that sounds like a cruise ship christening at best. At worst however, the combination of ‘proud’ and ‘Germany’ leaves room for discussion in this country, due to very…

From a Rockstar point of view, IWC’s ‘Big Pilot’ watch has at least two advantages. First: being on tour, you can easily turn it into a bedside table clock due to its size and strong luminous power. Second: if you’re looking at pictures from past gigs one day, it just takes one glimpse onto the…

Davide Cerrato, Managing Director of the Montblanc Watch Division, has once again gone on a treasure hunt. He is one of just a few who have access to the holy halls of Minerva, the archive in Villeret, searching like an archaeologist for treasures from the 160-year-old brand that was acquired by Montblanc in 2007. In 2018, for the…

We recently spent a great day with Steve Guerdat, his horses and a historical Oyster Perpetual Cosmograph Daytona at his stables in Elgg, located around 40 kilometers east from Zurich. Not only that Steve is a very pleasant and grounded person, he is also the current world’s best Show Jumper. Although Steve knows much more about horses than…

In the world of architecture, there are constructs where you ask yourself, how they can withstand the enormous weight by a seemingly fragile method of construction. A similar example from watchmaking has just been introduced by Breguet with their Classique Tourbillon Extra-Plat Squelette 5395, where all supporting elements have been reduced so heavily, that they almost seem…

Where would the watch brand Audemars Piguet stand today without the Royal Oak? For some time, the name Royal Oak was more famous than the brand itself. They even considered to establish a second brand. The newest model of the Royal Oak has caused another level of excitement. But what makes this watch so iconic?…

The new OMEGA Speedmaster Apollo 11 50th Anniversary model has exceeded every reach of any watch we published so far. Only just launched, it has already become the talking piece of the watch community and will hit the stores in July. Just a little bit of time left for some history class. 50 years of lunar landing…