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This is the third time that Swiss watchmaker Hublot and luxury retailer Bucherer have teamed up. Already in 2019 and 2021, the Hublot Classic Fusion Bronze Bucherer Blue and Big Bang Unico Bucherer Blue are two models that experiment with materials such as ceramic, titanium, bronze and rubber. Now Hublot and Bucherer are jointly launching…

Swisswatches recently had the honour of meeting once again with the CEO of Breitling, Georges Kern, following the launch of the brand’s first own boutique located in Munich, Germany. Spanning over 220 square metres and two floors, the boutique in many ways embodies Breitling’s plans for the future – as Kern explains to our very…

A year ago, Tudor entered a partnership with Alinghi Red Bull Racing. This year, the joint hydrofoil AC75 (America's Cup 75) racing yacht set sail. It is the first time that Tudor advances into competitive yacht racing. In celebration, two new variations of the legendary Pelagos are released. The high-speed boat's design inspired the Pelagos FXD timepiece and the chronograph Pelagos…

As the Tambour watch reaches its 21st birthday, Louis Vuitton is honouring its most important model with a successor – and what a successor it is. The goal is clear: to move up into the highest class of watchmaking. Will it succeed? How good really is the new Louis Vuitton Tambour? And will Louis Vuitton…

Patek Philippe has enjoyed a presence in Japan for 150 years, with watchmaking held in high esteem throughout the country. The interplay of precision and aesthetics is not simply a matter of taste, but rather an interest that is deeply rooted in Japanese culture and self-image. As a result, the Japanese market is highly important…

The 'Nordschleife' (Northern loop) has the reputation of being the most difficult racetrack in the world. This winding ribbon of tarmac makes its way through 33 left-hand and 40 right-hand bends, while varying in altitudes of 300 m over the Eifel National Park – more than any other race track. The Nordschleife is so notorious…

From 29 June to 2 July, this great classic car meeting returns to the legendary Le Mans race track. Against a history-steeped backdrop, around 800 classic cars as well as another 8,500 club vehicles will take part in a series of fiercely contested races. This year, the 150 exhibitors and 1,000 drivers from 30 different…

Ben Küffer, CEO and co-founder of the Norqain brand, is the wunderkind of Swiss watch start-ups. No other young watch brand has been able to establish itself so successfully so quickly. Only founded in 2018, Küffer was already able to secure an exclusive partnership with the renowned movement manufacturer Kenissi in 2020. A short time…

An exclusive Porsche meeting on the Grossglockner – is it worth paying a trip to the F.A.T. Mankei hut? It certainly makes for a particularly special experience for the owners of the Porsche Design Chronograph 1 – GP 2023. At this Porsche summit meeting of a very special kind, the best of the best from…

At the beginning of April, we made our way to the French luxury ski resort of Courchevel, where Richard Mille gathered brand ambassadors such as professional skier Alexis Pinturault, biathlete Johannes Thingnes Bø and snowboarder Ester Ledecká as part of their "Ski Clinic". Tim Malachard, CMO of Richard Mille, was also there, of course. The…

Just last weekend, the centenary edition of the 24 Hours of Le Mans race took place in northwest France. To celebrate this special anniversary, Rolex, which has been timing this event since 2001, is releasing a new Oyster Perpetual Cosmograph Daytona model with the reference 126529LN. At Watches & Wonders in Geneva two months ago, the brand…

Exactly 75 years ago, the first Porsche sports car was registered in 1948. Ferry Porsche wanted a light, efficient sports car. Since one of that kind did not exist according to his ideas, he simply built one himself. Thus, the Porsche 356 "No. 1" Roadster was presented to the world on June 8, 1948. Shortly…