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Luxury: what is it? What is it that so entices us to invest our money in it? At every restaurant, on every train, every street, you will most likely see somebody indulging in a luxury product or experience. A mechanical watch, a world-class hotel, a vintage car – the list is endless. But why do…

Team Luna Rossa, winner of the Prada Cup during the most recent contestfor America’s Cup, is among the top sailing clubs in the world. Now, the long-standing partner of Panerai is uniting with its Italian amici once again to introduce an all-new Luminor Luna Rossa timepiece: the PAM01342. Coinciding with the beginning of the race…

Everyone carries the desire to create connections with others and spread happiness. With this in mind, what could be more symbolic than the smiley? Little more than 50 years ago, a yellow circle, with two oval eyes and a broad, smiling mouth, established itself as a collective symbol of positivity and pop culture. Today, it…

Swisswatches attended the launch of the new TUDOR Ranger in London back in July, and it was everything you’d hope for: ambassador David Beckham enthused about the tale behind the watch, guests drank smoothies out of ice cubes, and an Oxford scientist spoke enthusiastically about the importance of the British North Greenland Expedition. Since the…

Franz Linder has been president of the watch brand Mido, which is part of the Swatch Group, ever since 2002. In the watch industry, that’s a hell of a long time to stay at the helm of a single brand. His recipe for success? He simply has fun with Mido. The brand, founded in 1918,…

As early as the end of the 18th century, Breguet had laid down clear design codes, such as the famous hand-guilloching of dials in gold or silver. Among other things, the watchmaker created the eponymously named Breguet hands with their openworked "pomme" tip. Another ever-recognisable feature has to be the eccentrically arranged dial, taking inspiration…

'Rule number one', declares Audemars Piguet CEO François-Henry Bennahmias, 'Is that the Royal Oak Concept is not your first watch.' Often described as a 'spaceship watch', it stands out for its thick, recognisable, and always balanced architecture. The horology house utilise this watch in order to invent and impress, often using overtly avant-garde design codes.…

It must be the power of strong brands and manufactures: a good 50 watches have already been created for and with Bucherer BLUE, which sees itself as the in-house innovation lab of Bucherer – one of the largest and most renowned watch and jewellery retailers in the world. All of its models are united by…

One would think that the world's largest watch and jewellery retailer would already have, well, more than enough to do with its business model. With more than 100 boutiques worldwide, 13 of them in Germany, Lucerne-based jeweller Bucherer ensures that the latest products from predominantly Swiss manufacturers find their way to the wrists of men…

The Royal Oak Concept first greeted us in 2002 in celebration of the 30th anniversary of the Royal Oak. To mark the occasion, Audemars Piguet released a special edition – originally limited to one piece – taking inspiration from concept cars. However, because the demand for this edition was so overwhelming, the watchmaker made the…

Calendar complications are deeply rooted in Audemars Piguet watchmaking and began their uninterrupted history in the Vallé de Joux. There, Audemars Piguet's two founders developed Jules Louis Audemars' watch, which combined a perpetual calendar with a quarter-hour repeater, several times over. However, in the company's first two decades, calendar complications accounted for less than 10%…

Audemars Piguet is introducing a new variant of the Code 11.59 Selfwinding Flying Tourbillon Chronograph. The watch combines complicated mechanics with an open dial and a case in rose gold and black ceramic for the first time. The new model is a limited edition of 50 pieces. The Case Combines Ceramic And Rose Gold The…