Swisswatches

With its new watch Subscription Service #BreitlingSelect, the brand wants to offer their customers the opportunity to test-wear their watches before purchasing their desired model. Therefore, all subscribers have the chance to wear up to three Breitling watches consecutively within a 12-month period. How does it work? After registering on www.breitling.com, subscribers will sign a…

Breitling is announcing a new partnership with Australian lifestyle brand Deus Ex Machina. To mark the occasion, Breitling is presenting the Top Time Deus Limited Edition, aimed at "dynamic people who care about action, functionality and style". The retro-look chronograph is limited to 1,500 pieces and is available now from Breitling's online store. Deus Ex…

Richard Mille and Ferrari are announcing plans to come together and embark upon a brand new, long-term partnership. Ferrari recently ended its collaboration with Hublot. However, the long-term partnership between Richard Mille and McLaren will nevertheless continue. The partnership is sure to include a number of exciting collaborations. This will include the likes of Formula…

Porsche Design is introducing the Chronograph 911 GT3, available exclusively to owners of the new Porsche 911 GT3. The design of the watch is based on the car and is intended to reflect the performance demands of motorsport. The exclusive model integrates a chronograph with flyback function for time measurement. The watch is available with…

The new Oris Aquis Whale Shark Limited Edition draws attention to the threat facing the whale shark. The whale shark is the largest fish on earth and is now on the IUCN list of endangered species. In honour of the species, the new special edition has a dial inspired by the whale shark's skin. It…

Longines is presenting a variation of the Avigation BigEye launched in 2017. Unlike its predecessor, the new model is housed in a titanium case and presents itself with a petrol blue dial. The Longines Avigation BigEye is equipped with a silicon hairspring and a column-wheel chronograph. The brand vouches for the reliability of the new…

TAG Heuer and Porsche are announcing a major new partnership. The two brands already share a common history in motorsport. In addition to joint sponsorship projects, new products are also expected to appear as a result. The TAG Heuer Carrera Porsche Chronograph Special Edition is the first of these. Featuring an asphalt-look dial, it is…

At LVMH Watch Week 2021, Hublot presented not only the Big Bang Automatic Tourbillon, but also three new models from the Integral range. When the first generation of the model was launched in 2020, Hublot offered a variant with a ceramic case. Now the Swiss manufacturer is expanding the color palette: the Hublot Big Bang…

At LVMH Watch Week 2021 Hublot CEO Ricardo Guadalupe presented three new models, which go by the name of Hublot Big Bang Tourbillon Automatic. They offer not only a tourbillon, but also automatic winding by microrotor. There is a choice of ceramic, carbon or orange sapphire crystal case. All three variants appear in strictly limited…

When Patek Philippe first tasked designer Gerald Genta with the creation of the Nautilus, all former conventions went out of the window. To some, the creation of a shockingly sporty steel watch by a traditional luxury brand like Patek seemed almost grotesque. What’s more, it brazenly went against the trends of its time by putting…

Patek Philippe is discontinuing several models, including the Nautilus 5711/1A-010. Jewellers and authorised retailers are receiving a "run-out" list, naming the models soon to be discontinued. In addition to the Nautilus, two Grandes Complications and two models from the Complications collection are also being left behind. The full list of discontinued models can be found…

Zenith is venturing into the contested field of high-end sports chronographs with the introduction of the Zenith Chronomaster Sport. The watch packages the manufacture's heritage into a sporty chronograph. In its bid to compete against Rolex, TAG Heuer, and OMEGA, Zenith is equipping it with its new calibre, capable of measuring to a tenth of…