Following the cancelling of Baselworld and SIHH, retailers and the media alike will be pleased to learn that Geneva Watch Days is hosting the only Swiss watch fair of 2020 to be attended in person. A number of luxury brands will be attending the event, which will take place in downtown Geneva between August 26 to August 29.
Luxury brands attending the late summer event will include Bvlgari, Breitling, De Bethune, Gerald Genta, Girard-Perregaux, H. Moser & Cie, MB&F, Ulysse Nardin, HYT, Maurice Lacroix, Louis Moinet and Urwerk. The brands will use Geneva Watch Days to present their latest products in person. Furthermore, it is likely that a number of other brands and Maisons will follow suit and partake in launching their novelties. Currently, the programme includes media and retailer dinners as well as a festive evening. Of course, all such events will take place by strictly complying with Geneva’s current health measures against COVID-19.
A digital support platform (below) will enable retailers and media to register for Geneva Watch Days 2020. It will also allow them to book their appointments with various brands, plus reserve hotel rooms at negotiated prices.