IWC Schaffhausen

Swisswatches 24 Days of Christmas: Top Watches of 2023

It’s been another extraordinary year for us all, and the watch world is no exception. That is why the Swisswatches team sat down once more to comprise a list of our top watches of 2023. From anniversary models to world…

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Bucherer Masterworks: A New Retail Experience For Watch Enthusiasts

What is watch collecting really about? For me, it’s primarily about discovering the myriad of ways in which humanity measures time. Time is not a physical but rather an abstract sequence, that we can neither change nor reverse. The way…

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Watches & Wonders 2023: These are the best collector watches.
Swisswatches' very own Top Ten

Honestly, we aren’t often ones for rankings, but after numerous questions from our fans online, on Instagram, alongside countless discussions during the fair, we can’t seem to resist. We all want to know: what are the most important mechanical watch…

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Watches & Wonders 2023: IWC Ingenieur Automatic 40 – The Long-Awaited Return

Looking back on the past is a habit that mankind has grown fond of. Because the future is always uncertain, because the experiences of the past have shaped us, and because once familiar times begin to fade from memory over…

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A New Daytona? Another Nautilus? Wishful Thinking Ahead of Watches & Wonders 2023

They love watches and make no secret of it: get to know our horology enthusiasts Philippe and Alexander in conversation.  Alexander: It’s that time again! At the end of March, Watches & Wonders will take place. The closer the show…

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IWC Portugieser Automatic 40 With Salmon Dial

IWC Schaffhausen has unveiled a new version of the Portugieser Automatic 40, with an aesthetic that is both modern and classic. The first Portugieser Automatic 40 was added to the collection in 2020 and brings back a puristic design of…

IWC Pilot’s Watch Chronograph TOP GUN Edition “Lake Tahoe” and “Woodland”: In The Cockpit With Coloured Ceramics

The watchmakers from Schaffhausen are presenting the IWC Pilot’s Watch Chronograph TOP GUN Edition “Lake Tahoe” and “Woodland”. The two models appear in cases made of coloured ceramic, inspired by the surroundings of the famous US Navy flight school. Not…

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Watches & Wonders 2022: This Year’s Novelties We Have (Not) Fallen For

They love timepieces and make no secret of it: get to know our horology enthusiasts Philippe and Alexander in conversation.  Watches & Wonders Edition Philippe: So, are you also feeling relieved after Watches & Wonders? Alexander: Why? Philippe: Well, if…

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Pop-Up at Zurich Airport: IWC x Highsnobiety GATEZERO

Take-off: Zurich Airport. Touchdown: the Mojave Desert in western North America. And in this case, without leaving solid ground beneath your feet. Because IWC’s coveted TOP GUN Edition „Mojave Desert“ from the Big Pilot’s Watch collection (and other IWC models)…

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Watch Year 2022 – New Models, New Hopes

They love timepieces and make no secret of it: get to know our horology enthusiasts Philippe and Alexander in conversation. Alexander: Zenith has unveiled the Defy Skyline, a pretty great version of a three-hand watch with a metal bracelet, and…

Swisswatches Magazine 24 Days of Christmas: Top Watches of 2021

It’s been another extraordinary year for us all, and the watch world is no exception. That is why the Swisswatches team sat down once more to comprise a list of our top watches of 2021. From horological giant OMEGA to…

IWC Pilot’s Watch Chronograph Edition “AMG”

The new Pilot’s Watch Chronograph Edition “AMG” celebrates the long-standing partnership between IWC Schaffhausen and the Mercedes-AMG sports car brand. The watch comes with a titanium case and features a carbon dial, a material that AMG uses for its vehicles.…