Bulgari

Bulgari's history dates back to 1884, when the company was founded in Rome by Greek silversmith Sotirios Voulgaris. What started as a small workshop specialising in fine silverwork soon evolved into a world-class jewellery brand. In the post-war period, Bulgari's characteristic style elements – bold shapes, bright coloured stones and architectural lines – shaped Italy's modern concept of luxury. With the opening of its boutique on Via dei Condotti, Bulgari became a fixture in Roman social life. In the 1970s, the brand expanded its activities to watchmaking, initially producing jewellery watches that combined Italian design with Swiss technology. Today, Bulgari is recognised not only as a jeweller but also as a major watch manufacturer, with production facilities in Neuchâtel and Le Sentier. Iconic models include the Serpenti, whose sinuous shape echoes the ancient symbolism of the snake as a symbol of femininity and renewal, and the Octo Finissimo, which has set numerous world records for ultra-thin movements since its introduction. The Bulgari Aluminium, which caused a sensation in the 1990s with its combination of an aluminium case and rubber strap, is also considered a design classic. With this combination of Italian creativity, Swiss precision and architectural design expertise, Bulgari has created its own distinctive signature in the world of haute horlogerie. Bulgari's history dates to 1884, when the company was founded in Rome by Greek silversmith Sotirios Voulgaris. What started as a small workshop specialising in fine silverwork soon evolved into a world-class jewellery brand. In the post-war period, Bulgari's characteristic style elements – bold shapes, bright coloured stones and architectural lines – shaped Italy's modern concept of luxury. With the opening of its boutique on Via dei Condotti, Bulgari became a fixture in Roman social life. In the 1970s, the brand expanded its activities to watchmaking, initially producing jewellery watches that combined Italian design with Swiss technology. Today, Bulgari is recognised not only as a jeweller but also as a major watch manufacturer, with production facilities in Neuchâtel and Le Sentier. Iconic models include the Serpenti, whose sinuous shape echoes the ancient symbolism of the snake as a symbol of femininity and renewal, and the Octo Finissimo, which has set numerous world records for ultra-thin movements since its introduction. The Bulgari Aluminium, which caused a sensation in the 1990s with its combination of an aluminium case and rubber strap, is also considered a design classic. With this combination of Italian creativity, Swiss precision and architectural design expertise, Bulgari has created its own distinctive signature in the world of haute horlogerie.