Bulgari

In 1975, Gianni Bulgari, the grandson of Bulgari founder Sotirio Bulgari and now 90 years old, sought to present his Geneva boutique’s top customers with an extraordinary Christmas gift. This gift – a watch – also marked the inception of a line that would come to define the brand’s aesthetic for many: Bvlgari Bvlgari. Today,…

The new Octo Finissimo Skeleton 8 Days – Gübelin Special Edition marks a noteworthy collaboration between the Roman luxury brand Bulgari and the long-established Swiss jeweller Gübelin. This special edition combines the octagonal case shape of the Octo Finissimo collection with blue accents created exclusively for this edition. The skeletonised dial offers a clear view…

Bulgari and disruptive innovation – do they go together? After speaking with Jonathan Brinbaum from Bulgari at Watches & Wonders 2025, I believe they absolutely do. Add a touch of dolce vita and Italian elegance, and the picture becomes complete. Founded in Rome in 1884 by Greek silversmith Sotirio Bulgari, the brand – now part…

Amongst other things, Bulgari specialises in ultra-thin watches. With the Octo Finissimo Ultra Tourbillon, the brand has now set its tenth world record in this field in the last eleven years: the thinnest mechanical watch with a tourbillon. Heralding its first appearance at Watches and Wonders 2025, Bulgari is presenting this extraordinary watch, which is…

Whether you’re a seasoned collector or just beginning your journey into the world of haute horology, a chronograph with an in-house movement represents the pinnacle of traditional watchmaking excellence. That’s why we’ve created this carefully curated guide to showcase the best chronograph watches with in-house movements. From more affordable chronograph watch options to ultra-luxury masterpieces,…

Last year, we explored the top timepieces of the Year of the Dragon, as various brands presented their own interpretations to herald the year in. The Year of the Snake, however, marks a particularly apt moment for one brand in particular, as it provides fashion house Bulgari with the perfect opportunity to reimagine its iconic…

When Mark Zuckerberg announced on 28 October 2021 that the parent company Facebook would be renamed Meta with immediate effect, not only Facebook but also Zuckerberg seemed to have undergone a transformation. From now on, ‘Zuck’ played it cool. He replaced his long-time signature look – a grey t-shirt paired with blue jeans – with…

The most important company and watch model anniversaries in 2025 and a (critical) look at the watch industry this coming year. Normally, we like to hold back on speculation at Swisswatches – and for good reason. The watch industry and the pre-owned watch market have experienced a surge in attention over the last five years,…

The perfect choice for frequent flyers, businesspeople, and globetrotters: GMT watches typically allow you to keep track of up to two additional time zones alongside the local time. Practical and versatile, they are ideal for those who frequently interact with or travel across different time zones. In this article, we present our selection of the…

When we received a couple of invitations from watch brands to various tennis tournaments this year, deciding who should go wasn’t a hard decision for our team. After all, it's no exaggeration to say that I'm a bit of a tennis nut. Tennis crazy and watch crazy, to be more precise. Although it would never…

Building the thinnest watch in the world is undeniably one of the most competitive and impressive record chases in modern day horological engineering. Whilst many brands have produced thin watches, only a few brands have ever been truly in competition for the trophy – predominantly Bulgari, Richard Mille and Piaget. In this article, I will…

Building the thinnest watch in the world is undeniably one of the most competitive and impressive record chases in modern day horological engineering. Whilst many brands have produced thin watches, only a few brands have ever been truly in competition for the trophy – predominantly Bulgari, Richard Mille and Piaget. In this article, we will…