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How the Cartier Santos Took Flight

Whether donned as a mark of distinction or simply to appear in-vogue, wristwatches are considered an indispensable companion for many a gentleman. Be it glowing in gold or shining in stainless steel, round or square, sporty or elegant – the timepiece a man wears on his wrist has become synonymous with one's sense of self,…

  • 23 min
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King of Elegance – 24 Hours in Milan with Cartier

On a balmy summer evening at the end of September, the first guests are arriving at Milan's Cartier boutique on Via Monte Napoleone in the city's luxury district. We take the glass elevator with its own doorman to the fourth floor, past the spacious and wonderfully decorated sales areas where jewellery and watches are brought…

  • 7 min
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Unlocking the Treasure Trove: Swisswatches Visits Cartier’s Métiers d’Art 

A vast structure of concrete and glass forms Cartier’s manufacture in the UNESCO World Heritage Site watchmaking town of La Chaux-le-Fonds. Across the panes of glass, which reveal only the subtlest glimpse into the world of watchmaking on the other side, the unmistakable cursive Cartier logo spreads itself across the austere building’s exterior, alongside the printed words: Manufacture de Haute Horlogerie. It’s an imposing…

  • 14 min
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Cartier Brand Portrait: A Tale of Watchmaking in the Cartier Empire

Of all the luxury brands out there, Cartier is surely the most resplendent. The Cartier insignia, glowing in gold and set against lavish red, represents decades upon decades of history, jewels, fashion, kings, queens, actresses – and, most importantly for us, watchmaking. Understatement and refinement are important: style is vital. Allow us to paint you…

  • 19 min
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Watches & Wonders 2023: Swisswatches’ Top Ten Collector Watches

Honestly, we aren’t often ones for rankings, but after numerous questions from our fans online, on Instagram, alongside countless discussions during the fair, we can't seem to resist. We all want to know: what are the most important mechanical watch innovations to emerge from Watches and Wonders 2023? Sit back and enjoy a very personal…

  • 14 min
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Watches & Wonders 2023: Cartier Tank Américaine and Tank Louis Cartier

In addition to the new Tank Normale introduced into Cartier's Privé series for collectors, the maison is also offering a number of new mechanical Tank watches for the general public. This includes the introduction of two Américaine models, alongside four Louis Cartier timepieces with distinctive and colourful dials. Tank Américaine Drawing inspiration from the original…

  • 4 min
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Watches & Wonders 2023: Cartier Privé Tank Normale

Every year at Cartier, a rare new model joins the Privé collection – a line dedicated to the brand's watch collectors. Always special in terms of aesthetics and highly limited in its production numbers, the Privé watches are inevitably much-anticipated pieces. This year, the seventh special series is the Tank Normale. In a nod to…

  • 4 min
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Watches & Wonders 2023: Cartier Santos de Cartier and Santos-Dumont Novelties

This year at Watches & Wonders, we are seeing a flurry of Santos-related action from Cartier. The maison is introducing no less than four new mechanical Santos de Cartier models and six new mechanical Santos Dumont models. One of these Santos de Cartier wristwatches is a stunning diamond-set skeletonised edition, while three of the Santos…

  • 6 min
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A Cartier Classic: A Fresh Face For The Tank Française

From Claudia Schiffer to Cartier's ambassador Rami Malek, Cartier's Tank Française has long been a staple for many a fan of the Tank. Nevertheless, after peacefully existing at the company for the past 20 years, Cartier is now adding a new spin to its Tank Française. While six of the current models are quartz, Cartier…

  • 3 min
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Swisswatches 24 Days of Christmas: Top Watches of 2022

It’s been another extraordinary year for us all, and the watch world is no exception. That is why the Swisswatches team sat down once more to comprise a list of our top watches of 2022. From anniversary models to world records, we are presenting you 24 special highlights to emerge from the ever-surprising Swiss watch…

  • 21 min
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In The Metal: The Secret Behind The Cartier Masse Mystérieuse

One of the true deities of French Haute Joaillerie, luxury goods house Cartier has been revered for its tradition, elegance, and class since its founding in 1847. It is also known for its watches, from the dainty Tank to the statement Santos-Dumont. What it is less celebrated by wider audiences beyond the niche realms of…

  • 5 min
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Swisswatches Magazine 24 Days of Christmas: Top Watches of 2021

It's been another extraordinary year for us all, and the watch world is no exception. That is why the Swisswatches team sat down once more to comprise a list of our top watches of 2021. From horological giant OMEGA to independent watchmaker Armin Strom, we are presenting you with 24 special highlights to emerge from…

  • 20 min
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