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What drives Ferdi Porsche? An exclusive portrait from Swisswatches Magazine about the dream of a young architect and entrepreneur. Everyone is searching for a purpose in life. But what drives the grandson of the founder of the world's most successful sports car brand? What role does he want to play in a line of famous…

St. Moritz has been a famous health resort in Engadine since the 19th century. At first, it was only frequented by spa guests, before the village developed into a high alpine sports centre, which now enjoys a worldwide reputation for its excellence. The backdrop to the village is the picturesque Swiss Alps, with Lake St.…

A travel diary in a watch magazine? I admit, this article deviates somewhat from our norm – but with good reason. In October 2022, Porsche and Porsche Design provided me with two products of their best luxury technology, the Porsche Panamera 4 E-Hybrid (launched in 2022) and the Porsche Design 1919 Globetimer UTC, both of…

An epic rendezvous: so describes Roger Dubuis its new partnership with Goodwood Festival of Speed. As of 2022, the notoriously ‘disruptive’ horology house is acting as the Official Timing Partner of the world-famous motorsport event. It is here at Goodwood Estate that the Swisswatches team is spending the next 24 hours, in the company of…

Take-off: Zurich Airport. Touchdown: the Mojave Desert in western North America. And in this case, without leaving solid ground beneath your feet. Because IWC's coveted TOP GUN Edition „Mojave Desert“ from the Big Pilot's Watch collection (and other IWC models) is currently available at Highsnobiety's new pop-up concept store GATEZERO at Zurich Airport.  Credit: Brinkworth…