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When Mark Zuckerberg announced on 28 October 2021 that the parent company Facebook would be renamed Meta with immediate effect, not only Facebook but also Zuckerberg seemed to have undergone a transformation. From now on, ‘Zuck’ played it cool. He replaced his long-time signature look – a grey t-shirt paired with blue jeans – with…

Tudor expands the Black Bay Chrono collection with a new model featuring a "Flamingo Blue" dial. This Chrono combines the brand's dive watch heritage with motorsport elements, showcasing a 41mm stainless steel case, a reliable chronograph movement, and the iconic "Snowflake" hands. The watch comes with a five-link bracelet and a tachymetric bezel, emphasizing its…

Piaget has unveiled the limited Altiplano Skeleton High Jewellery Métiers d’Art. This watch showcases the brand’s expertise in ultra-thin mechanics, gem-setting, and cloisonné enamelling. Cloisonné enameling, a centuries-old technique, involves crafting detailed designs by outlining patterns with thin metal wires or strips (cloisons, meaning “compartments” in French). These compartments are filled with colored enamel paste…

Löbner presents its first three-hand watch, the Sledge Automatic, featuring an innovative timekeeping mechanism. The watch is equipped with a rotatable bezel that enables minute-precise adjustments to the minute scale on the dial. This function is akin to the inner rotating bezels commonly found in diver’s watches but eliminates the need for a secondary crown.…

Omega offers a new take on the Speedmaster Moonphase. Now equipped with meteorite dials and a revised chronograph inside, the Omega Speedmaster Moonphase Meteorite offer much appreciated updates to the enticing albeit until now somewhat forlorn collection. The two variants feature a substantially slim downed case profile (from 16,9 down to 13,6 mm) by ditching…

Building on the momentum of its celebrated PRX and PR 516 collections, Tissot introduces the PR 516 Automatic Chronograph – a timepiece that harmonizes retro-inspired design with a contemporary chronograph. Drawing inspiration from the iconic 1970s PR 516 racing chronograph, this latest iteration showcases a 41mm case, automatic Valjoux movement, and a sleek white and…

The watchmaking company Vacheron Constantin is celebrating its 270th anniversary this year – and is kicking off the anniversary with something of a sensation. The highly coveted reference 222 from 1977, which enjoyed a revival in yellow gold almost three years ago, is now being released as a steel version. Forerunner of the Overseas When…

Were you aware that Richard Mille has its own Certified Pre-Owned boutique in the heart of London? More often than not, the answer to this question, regrettably, is ‘no’. Always ones to keep our noses to the ground, we at Swisswatches were keen to visit this elusive yet highly impressive store, where a certain specialist…

The most important company and watch model anniversaries in 2025 and a (critical) look at the watch industry this coming year. Normally, we like to hold back on speculation at Swisswatches – and for good reason. The watch industry and the pre-owned watch market have experienced a surge in attention over the last five years,…

TAG Heuer returns to Formula 1 as the official timekeeper in 2025, coinciding with the league's 75th anniversary and replacing Rolex as sponsor after ten years. The partnership, which began in the 1960s, has seen Heuer and later TAG Heuer involved in various capacities, including sponsorships and timekeeping. With a rich history in motorsport, the…

Rolex has updated its prices as usual on January 1st, with impressive variations depending on the material. This year, with the 2025 Rolex price list, there is some good news and bad news, and it all depends if you’re looking for a steel watch or a gold watch. Now we have the price list of…

Longines introduces a new model in its Ultra-Chron collection: the Ultra-Chron Carbon. This watch features a carbon case, a first for the brand. It is inspired by the 1968 Ultra-Chron Diver, the first diver’s watch with a high-frequency movement. The watch is powered by the exclusive Longines high-frequency movement, which oscillates at 36,000 vibrations per…