Limited Edition

It was in 1972 when Ferdinand Alexander Porsche decided to establish a design company for watches (and other products) after he retired from the operating business at Porsche. Ever since he has been a designer, not only was it him who developed the 911, but he was also in charge of all design aspects of…

The American Florentine Ariosto Jones founded the brand IWC in 1868 and he wanted to pair Swiss craftsmanship in watchmaking with American manufacturing technologies. IWC became a specialist in creating excellent pocket watches. Even though the brand’s initials stand for ‘International’ Watch Company and was founded by an American citizen, it always was – and…

By unveiling its new Speedmaster CK 2998 Limited Edition, OMEGA is continuing one of its most popular watch designs. The original OMEGA CK 2998 was released in 1959. For collectors, this watch - with its Alpha hands, symmetrical case and dark bezel - became one of the most sought-after vintage Speedmasters in the world. The…

Conflict, although devastating, often drives innovation; and OMEGA’s new Seamaster Limited Edition timepieces are rooted in World War II history. Between 1940 and 1945, OMEGA delivered more than 110,000 timepieces to the British Ministry of Defence (MoD) for use within the Royal Air Force or Navy. The watches were valued by British airmen and sailors…

An interesting thing about the Richard Mille brand is their incredible thirst for technical innovative watches, always researching on new materials for the most possible light, strong and advanced timepieces. Something else we find interesting is the fact that the brand has managed to commit sportsmen to wear their watches even during competition. We have…

Whenever Raphael Nadal sweeps across the court for hours again while wearing his Richard Mille watch, the sportsman doesn’t have to care any longer about damage that might be caused by overwinding. Thanks to Richard Milles newest invention: a declutching rotor system. Given that the Richard Mille testimonial already owns one of the only 100…

A famous Italian track near Sant’Agata Bolognese (not far from the Lamborghini headquarter) had been temporarily closed for us to be able to enjoy the adrenaline rush of some Lamborghini super cars (Huracán Performante and Aventador S)! But not enough – the gala dinner afterwards was held right in the middle of the production lines…

How come a German watch brand based in Glashütte near Dresden (Saxony) chooses the Tuscany capital Florence to present their novelty? Well first of all, it is not just any novelty – it is the A. Lange & Söhne 1815 Rattranpante Perpetual Calendar Handwerkskunst, a highly fascinating and complex watch that embodies artistic craftsmanship. And "artistic…

A few weeks back we mentioned the Panerai Luminor Submersible 1950 Bronzo while introducing bronze watches at swisswatches. We now managed to get our hands on to a piece with very unique patina, which we found so thrilling that we dedicated it a little photo story. Panerai Luminor Submersible 1950 Bronzo The owner bought the Panerai…

We very well remember the first time spotting tennis genius Raphael Nadal wearing an obvious big watch during matches. And not only for a soft warm up but during speedy rallies in his familiar aggressive style. How can this be comfortable? Nadal was not wearing an average steel case watch but a dedicated high-tech time-‘machine’…

A childhood dream has come true. Thanks to Mercedes-AMG and IWC Schaffhausen who teamed up at the Nürburgring 24-hours race to celebrate the 50th anniversary of the performance sports car brand of Mercedes-Benz, which took it’s name from the initials of the founders Hans Werner Aufrecht, Erhard Melcher and the town where it all began,…

The new stars at Swiss watch-brand Carl F. Bucherer are not again Hollywood actors or sport enthusiasts as brands usually commit as ambassadors to represent their products, but 188 manta rays! The reason is mainly the brands support in The Manta Trust, a UK registered charity committed to protecting and ensuring the survival of manta rays…