A Closer Look: The Tonda PF, Parmigiani Fleurier CEO’s Proudest Achievement

When it comes to expanding Parmigiani Fleurier's clientele, it seems it's not all about fast and furious growth. Recently installed CEO Guido Terreni, leading the manufacture since the start of 2021, evidently prides himself upon creating a customer base that is not necessarily far-reaching, but rather fits with the company's values. "We are choosing an…

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Panerai Ambassador Mike Horn: Living Life On The Edge

What is the point of a brand ambassador? To encapsulate the essence of a brand. Represent its values. Inspire others. These are all things that Panerai brand ambassador, Mike Horn, is certainly capable of – alongside much more. Over the years, the Switzerland-based South African has had his fair share of awe-inspiring adventures as well…

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A Watch of Wonders: The Jaeger-LeCoultre Reverso Tribute Nonantième

Some watches simply command respect. The Jaeger-LeCoultre Reverso Tribute Nonantième is one such watch. The horology house's Reverso model is always sleek, suave, and attractive. This unconventional piece, however, takes high watchmaking to a whole new level. Area of expertise: The Reverso and complications Jaeger-LeCoultre is no stranger to creating complicated Reverso watches. The first…

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Every James Bond OMEGA Watch Worn By 007

Has Bond always worn OMEGA? Ever since the release of Dr. No in 1962, James Bond has both thrilled us and gained our admiration – as have his many watches. Seiko, Hamilton, Rolex, Breitling, and Heuer (as TAG Heuer was then known) have all graced the wrist of the world’s favourite British spy. However, this…

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Sustainability in the Swiss Watch Industry: Part 1 – Mining and Materials

The subject of sustainability remains a difficult – and even taboo – topic in the world of luxury goods. Despite arguably being inherently sustainable due to their longevity, Swiss watches do fall into this category of premium products. Therefore, it is the responsibility of those in the industry – as well as consumers – to…

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Collector’s Choice: A Day In The Life of Kristian Haagen

Kristian Haagen is a self-described "Barbour-wearing, '67 Series 2A owning, middle-aged watch collector" with eight published books under his belt to date. To the rest of the watch community, Haagen is a renowned Danish photojournalist, collector and auction house consultant. But who is he really? We put forth some questions to Scandinavia's most renowned horology…

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All You Need To Know About The Rolex Cosmograph Daytona

The Rolex Daytona is one of the most revered models in the world, but why? We are here to answer all of the questions you ever had when it comes to the most famous chronograph of all time. Where it all began: Daytona International Speedway It's possible that some of us know the Daytona watch…

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In The Metal: Parmigiani Fleurier Tonda Tondagraph GT

Whatever their shape or form, all watches tell us the time. But aside from this highly handy function, which two complications prove the most useful in everyday life? According to Parmigiani Fleurier, the answer is: an annual calendar and a chronograph. These are the two functions that define the Swiss horology house's new limited edition…

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