Swisswatches Magazine 24 Days of Christmas: Top Watches of 2021

It's been another extraordinary year for us all, and the watch world is no exception. That is why the Swisswatches team sat down once more to comprise a list of our top watches of 2021. From horological giant OMEGA to independent watchmaker Armin Strom, we are presenting you with 24 special highlights to emerge from…

  • 20 min
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The Most Expensive Patek Philippe Wristwatches of All Time

Patek Philippe watches are never cheap – but just how expensive can they get? We took a journey back through time to uncover the most expensive Patek Philippe wristwatches ever to sell at auction. Let’s climb our way up the millions, and get to know some of the most exquisite timepieces that have helped make…

  • 12 min
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A Closer Look: The Tonda PF, Parmigiani Fleurier CEO’s Proudest Achievement

When it comes to expanding Parmigiani Fleurier's clientele, it seems it's not all about fast and furious growth. Recently installed CEO Guido Terreni, leading the manufacture since the start of 2021, evidently prides himself upon creating a customer base that is not necessarily far-reaching, but rather fits with the company's values. "We are choosing an…

  • 14 min
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Panerai Ambassador Mike Horn: Living Life On The Edge

What is the point of a brand ambassador? To encapsulate the essence of a brand. Represent its values. Inspire others. These are all things that Panerai brand ambassador, Mike Horn, is certainly capable of – alongside much more. Over the years, the Switzerland-based South African has had his fair share of awe-inspiring adventures as well…

  • 13 min
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A Watch of Wonders: The Jaeger-LeCoultre Reverso Tribute Nonantième

Some watches simply command respect. The Jaeger-LeCoultre Reverso Tribute Nonantième is one such watch. The horology house's Reverso model is always sleek, suave, and attractive. This unconventional piece, however, takes high watchmaking to a whole new level. Area of expertise: The Reverso and complications Jaeger-LeCoultre is no stranger to creating complicated Reverso watches. The first…

  • 7 min
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Every James Bond OMEGA Watch Worn By 007

Has Bond always worn OMEGA? Ever since the release of Dr. No in 1962, James Bond has both thrilled us and gained our admiration – as have his many watches. Seiko, Hamilton, Rolex, Breitling, and Heuer (as TAG Heuer was then known) have all graced the wrist of the world’s favourite British spy. However, this…

  • 11 min
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Sustainability in the Swiss Watch Industry: Part 1 – Mining and Materials

The subject of sustainability remains a difficult – and even taboo – topic in the world of luxury goods. Despite arguably being inherently sustainable due to their longevity, Swiss watches do fall into this category of premium products. Therefore, it is the responsibility of those in the industry – as well as consumers – to…

  • 7 min
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