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    The Grand Seiko Evolution 9 collection SLGB006 Ice Forest at Dawn on the wrist.
    Editorial

    Watches & Wonders 2026: Grand Seiko SLGB006 “Ice Forest at Dawn” and the Most Precise Spring-Driven Movement in the World

    Black SINN 936 S chronograph on a black background
    Novelties

    Watches & Wonders 2026: 936 S by Sinn Spezialuhren – Practical Functionality in a Robust Black Finish

    A diagonal front view of the Van Cleef & Arpels Midnight Jour Nuit Phase de Lune.
    Editorial

    Watches & Wonders 2026: Van Cleef & Arpels Midnight Jour Nuit Phase de Lune

    Panerai Luminor 31 Giorni PAM01631 Dial
    Novelties

    Watches & Wonders 2026: Panerai Launches the Luminor 31 Giorni PAM01631 With a 31-Day Power Reserve

    The Van Cleef and Arpels Midnight Heure d’Ici and Heure d’Ailleurs Watches and Wonders 2026.
    Novelties

    Watches & Wonders 2026: Van Cleef & Arpels Midnight Heure d’ici & Heure d’ailleurs

    544 RS lying down and 544 from Sinn Spezialuhren
    Novelties

    Watches & Wonders 2026: The 544 And 544 RS From Sinn Spezialuhren – Focusing on the Essentials

    Logo House of Brands (three stripes): Universal Genève (blue), Breitling (yellow), Gallet (green)
    Industry News

    Breitling, Universal Genève, Gallet: House of Brands Unveils New Leadership Team

    Orange passageway at Inhorgenta 2026
    Industry News

    Inhorgenta 2026: Trends, Watch Talks & Award-Winners

    Three people in the COSC laboratory
    Industry News

    COSC Introduces New „Excellence Chronometer“ Seal

    View of the entrance to the Munich Trade Fair Center during Inhorgenta
    Industry News

    Inhorgenta 2026: Innovations, Trends And The Swisswatches Talk About The New Collecting Trend Among Watch Enthusiasts

    cosmograph Daytona turquoise lacquer dial (reference 126518LN)
    Industry News

    2026: Rolex Prices Rise And Others Follow Suit

    Van Cleef & Arpels boutique in Hamburg
    Industry News

    Van Cleef & Arpels Opens First Boutique in Hamburg

  • Stories
    • Editorial
    • CuratedBy
    • Collectors’ Talk
    • Collector’s Choice
    Bulgari Octo Finissimo 37 mm titanium watch, seen on the wrist
    Editorial

    Watches & Wonders 2026: Bulgari Presents The Octo Finissimo in a New Dimension

    The Chopard Alpine Eagle, featuring an anti-magnetic balance spring, is shown here in a front view on the wrist.
    Editorial

    Watches & Wonders 2026: Chopard Alpine Eagle 41 AM – The First of Its Kind

    View through the sapphire crystal case back of the Chanel Monsieur Lion Tourbillon Black Edition on the wrist
    Editorial

    Watches & Wonders 2026: Chanel – Where Haute Couture Meets Haute Horlogerie

    A close-up of the Rolex ref. 126710BLRO
    Editorial

    Everything you need to know about the Rolex GMT-Master (II) ‘Pepsi’

    The Jaeger-LeCoultre La Vallée des Merveilles Reverso One and Reverso Tribute Enamel Hokusai collection.
    Editorial

    Watches & Wonders 2026: Jaeger-LeCoultre Reverso Métiers Rares 2026 – Precision Beyond Mechanics

    This photograph captures the striking architecture and bold design of the Excalibur Bi-Retrograde Perpetual Calendar from a horizontal perspective.
    Editorial

    Watches & Wonders 2026: Roger Dubuis Excalibur Biretrograde Perpetual Calendar

    The Hublot Big Bang 20th Anniversary Red Magic, reference 431.CF.1313.RX.
    CuratedBy

    20 Years of Big Bang: How Hublot is Revolutionising The World of Watches

    The Team of the Wempe Kontorhouse Stubbenhuk
    CuratedBy

    Wempe Opens One of Europe’s Largest and Most Modern Watch Servicing Workshops in Hamburg

    grand-seiko-watch-studio-shizukuishi-outsideview
    CuratedBy

    Grand Seiko: The Japanese Giant

    wempe-observatory-glashuette-and-training-centre-2
    CuratedBy

    Aspiring Watchmakers: Wempe’s Top-Performing Training Centre in Glashütte

    royal-oak-offshore-chronograph-automatik-26238ti.oo.2000ti.01-am-on-the-wrist
    CuratedBy

    How Audemars Piguet’s Royal Oak Offshore Combined Luxury With Culture For The First Time

    glashuette-original-seaq-chronograph-silver-screen-lying
    CuratedBy

    Diver’s Watches Made In Germany:  An Overview Of The Glashütte Original SeaQ-Series

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    Watches & Wonders 2025: What Impressions Can We Take Back From Geneva?

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    Meet the New Cubitus: Innovation and Excitement Unleashed

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    Collectors' Talk

    Forget About Money: This One’s for the Dreamers

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    Collectors' Talk

    Blancpain x Swatch: The Quest for the Cool Factor

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    Collectors' Talk

    The Bucherer Deal: Where to Purchase a Rolex in the Future

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    A New Daytona? Another Nautilus? Wishful Thinking Ahead of Watches & Wonders 2023

    jumphourking-ruud-van-rijn-in-atelier-2
    Collector's Choice

    Collector’s Choice: @jumphourking Ruud van Rijn Talks Jump Hour Watches

    Collector's Choice

    Collector’s Choice: A Day In The Life of Kristian Haagen

    Collector's Choice

    George Glasgow Jr: Gentlemen’s Style

    Collector's Choice

    The Watch Alchemist: @mochi_watches

    DeBethune DB27 Titan Hawk V2
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    With A Penchant For Independence: @thehoracle

    Patek Philippe Nautilus 5712 1A 001 Tiffany Dial
    Collector's Choice

    Rendezvous With Charlie Sheen: @bzabodyn214

  • Guides
    • Collector’s Guide
    • Buyer’s Guide
    • Boutique Travel Guide
    Collector's Guide: Patek Philippe Annual Calendar
    Collector's Guide

    30 Years Patek Philippe Annual Calendar: The Ultimate Collector’s Guide

    The Audemars Piguet Code 11.59 Starwheel Ref. 15212NR.OO.A002KB.01 from the front.
    Collector's Guide

    Code 11.59 by Audemars Piguet: From Controversial New Collection to Vessel for Innovation

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    Collector's Guide

    The Hublot Masterpiece Collection: Where Innovation Meets Extravagance

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    Collector's Guide

    A Symphony of 72 Masterpieces: 30 Years of Calibre Development at A. Lange & Söhne

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    Collector's Guide

    The Ultimate Guide to Zenith’s El Primero

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    Collector's Guide

    Pushing the Boundaries of Watchmaking: Patek Philippe Advanced Research

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    Buyer’s Guide

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    Buyer’s Guide

    Buyer’s Guide For Watches Between 1,000 – 3,000 Euros

    Buyer’s Guide

    Buyer’s Guide For Watches Up To 1,000 Euros

    Buyer’s Guide

    Buyer’s Guide For Preowned And Vintage Watches Part 2: Shipping, Paying, Insuring

    Buyers Guide – Preowned and Vintage Rolex, Patek Philippe, Omega, Audermars Piguet, etc.
    Buyer’s Guide

    Buyer’s Guide For Preowned And Vintage Watches Part 1: Choosing The Right Seller Or Dealer

    Facade of the boutique Le Lounge in Geneva by Roger Dubuis
    Boutique Travel Guide

    Roger Dubuis Boutique in Geneva

    The Van Cleef & Arpels boutique in Frankfurt am Main from the outside.
    Boutique Travel Guide

    Van Cleef & Arpels Boutique Frankfurt

    Exterior view of the Patek Philippe boutique in Frankfurt, operated by Wempe
    Boutique Travel Guide

    Patek Philippe Boutique Frankfurt

    Boutique Travel Guide

    Panerai Boutique Stuttgart

    grand-seiko-boutique-paris-place-vendome
    Boutique Travel Guide

    Grand Seiko Boutique Paris Place Vendôme

    tag-heuer-boutique-munich-2
    Boutique Travel Guide

    TAG Heuer Boutique Munich

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Louis Vuitton

Paris, France

Louis Vuitton entered the world of haute horlogerie in 2002, quickly establishing itself as a creative force within the Swiss watch industry. Based at La Fabrique du Temps in Geneva, the brand combines French design sensibility with the finest Swiss watchmaking techniques and traditional craftsmanship. The atelier, led by Michel Navas and Enrico Barbasini, was fully integrated into the company in 2011 and stands for technical innovation and artisanal finishing. It produces timepieces ranging from classical complications to highly unconventional concepts. At the heart of the collection is the Tambour, defined by its distinctive drum-shaped case. Models within this line include the Tambour Spin Time, which displays the hours using rotating cubes, and the Tambour Carpe Diem, which features a mechanical animation reinterpreting the jacquemart concept. These timepieces showcase the Maison’s playful creativity. Louis Vuitton thus unites fashion, technical expertise, and avant-garde mechanics to create a unique voice in contemporary watchmaking.

louis-vuitton-escale-metiers-dart-hommage-to-japan
Novelties

Louis Vuitton Escale Metiers d’Art: Artistic Tributes to Japan

Louis Vuitton is introducing three special Escale models from its Metiers d'Art: the Koï's Garden, Snake's Jungle, and Dragon's Cloud.

  • 06 Mar 2024
  • 4 min
  • 0
raul-pages-wins-the-louis-vuitton-watch-prize-for-independent-creatives
Industry News

Louis Vuitton Watch Prize: Raúl Pagès Emerges Victorious

The Louis Vuitton Watch Prize for Independent Creatives announced its first-ever winner yesterday: Raúl Pagès

  • 07 Feb 2024
  • 3 min
  • 0
frederic-arnault-is-the-new-ceo-of-the-lvmh-watch-division
Editorial

Point of View: How Powerful is LVMH Destined to Become in the Luxury Watch Industry?

LVMH promotes Frédéric Arnault to CEO of the LVMH Watch Division and Julien Tornare to new CEO of TAG Heuer and massively expands its watch expertise.

  • 10 Jan 2024
  • 6 min
  • 0
Editorial

Swisswatches 24 Days of Christmas: Top Watches of 2023

Swisswatches presents 24 horological highlights to emerge from the ever-surprising Swiss watch industry in 2023.

  • 22 Dec 2023
  • 15 min
  • 0
Louis-Vuitton-Akrivia-LVRR01-Chronograph-A-Sonnerie-with-5-Mins-Tourbillon
Novelties

Let’s Get Technical: Louis Vuitton x Akrivia LVRR-01 Chronographe à Sonnerie

Get to know the technical details that lie behind the LVRR-01 Chronographe à Sonnerie from Louis Vuitton and Akrivia.

  • 10 Oct 2023
  • 6 min
  • 0
Louis-Vuitton-X-Akrivia-Chronograph-A-Sonnerie-Rexhep-Rexhepi-Interview
Editorial

Man of the Hour: Rexhep Rexhepi Shares the Story of the Louis Vuitton x Akrivia LVRR-01 Chronographe à Sonnerie

Rexhep Rexhepi shares the story of the Louis Vuitton x Akrivia LVRR-01 Chronograph à Sonnerie with Swisswatches.

  • 09 Oct 2023
  • 8 min
  • 0
Louis-Vuitton-X-Akrivia-Chronograph-A-Sonnerie-LVRR01-Cover-Picture
Editorial

A Tale of Two Companies: How did the Louis Vuitton x Akrivia LVRR-01 Chronographe à Sonnerie Come About?

The Louis Vuitton x Akrivia LVRR-01 Chronograph à Sonnerie is a tale of opposites: we dissect the limited edition none of us saw coming.

  • 09 Oct 2023
  • 9 min
  • 0
Louis-Vuitton-Watch-Prize-For-Independant-Creatives-2
Novelties

Semi-finals: Louis Vuitton Watch Prize for Independent Creatives

The 20 semi-finalists of the La Fabrique du Temps Louis Vuitton Watch Prize for Independent Creatives have been announced.

  • 21 Sep 2023
  • 4 min
  • 0
Louis-Vuitton-Tambour-New-Integrated-Steel-Sports-Watch-2023-La-Fabrique-Du-Temps
Novelties

Welcome to the New Era: The Louis Vuitton Tambour 2023

A new generation of the iconic Louis Vuitton Tambour watch awaits fashion and horology gurus alike: discover the reimagined 2023 edition.

  • 05 Jul 2023
  • 6 min
  • 0
Louis-Vuitton-Voyager-Skeleton-in-Platinum-Ref-Q7EN1K-Wristshots-1
Novelties

A Marriage of Simplicity and Complexity: Louis Vuitton Voyager Skeleton Platinum Limited Edition 

Limited to only 150 pieces, the Louis Vuitton Voyager Skeleton Platinum Limited Edition, features a skeletonized dial and LV60 movement.

  • 17 May 2023
  • 4 min
  • 0
Louis-Vuitton-Tambour-Opera-Automata-cover
Novelties

Louis Vuitton Tambour Opera Automata

Drawing upon elements of Chinese culture, the Louis Vuitton Tambour Opera Automata presents the wearer with a Bian Lian performance.

  • 20 Mar 2023
  • 5 min
  • 0
Louis-Vuitton-Tambour-Fiery-Heart-Automata
Novelties

A Feast for the Eyes: Louis Vuitton Tambour Fiery Heart Automata

The Tambour Fiery Heart Automata shows Louis Vuitton's La Fabrique du Temps artisanal and watchmaking abilities at their absolute finest.

  • 20 Mar 2023
  • 4 min
  • 0
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