Long before the Luna Rossa, sailing played an important role for Panerai. In fact, involvement in the sport is pretty much in the brand's DNA.
Panerai
Geneva, Switzerland
Panerai's history dates back to 1860, when Giovanni Panerai established a watchmaking workshop in Florence. The brand rose to prominence through its collaboration with the Italian Navy in the 20th century, developing robust dive watches featuring the luminous materials Radiomir and Luminor, which would become synonymous with the brand. After being acquired by the Richemont Group in the 1990s, Panerai experienced a significant resurgence as a luxury watch brand. The Luminor, with its distinctive crown-protecting bridge, is Panerai’s flagship model, while the Radiomir is a more minimalist, historically inspired dive watch. More recent collections, such as the Submersible, expand the range to include modern professional models, while the limited Experience watches offer loyal collectors exclusive brand-related adventures. Panerai embodies Italian design, military robustness, and Swiss watchmaking expertise.
