Royal Oak Concept

The history of the most expensive Audemars Piguet watches ever offered at auction is simultaneously a narrative of the brand’s greatest achievements, its illustrious heritage, and the most exquisite models it has produced throughout its long corporate history. The timepieces’ lofty prices are, in a sense, a reflection of the rich tradition they carry, and…

If there were a superhero in the watch industry, it would probably be François-Henry Bennahmias, the head of the Swiss watch manufacturer Audemars Piguet. The success he has helped the brand achieve over the past 11 years as CEO is actually impossible to accomplish with normal human strength. Since taking over as CEO of AP…

The year 2002 heralded the birth of the Royal Oak Concept, when Audemars Piguet launched a limited edition of 150 pieces to mark the 30th anniversary of its Royal Oak. It drew its inspiration from the concept cars in the automotive industry. Its aesthetic was disruptive and revolutionary; the Concept project provided Audemars Piguet with…