Every fortnight, our newsletter provides you with exciting news from the world of mechanical watches and the latest stories from our magazine.
Swatch
The most important company and watch model anniversaries in 2025 and a (critical) look at the watch industry this coming year. Normally, we like to hold back on speculation at Swisswatches – and for good reason. The watch industry and…
Last year, Blancpain and Swatch released five watches dedicated to the world’s five oceans as part of their collaboration. Just in time for the new year and the day of the new moon, another timepiece has now been added to…
When Swatch announced its unprecedented collaboration with Omega last year, it triggered criticism, curiosity, but above all, surprise. Surprise that Omega, a brand that usually stands for watches in the higher-priced segment, was launching a significantly more affordable watch. The…
They love watches and make no secret of it: get to know our horology enthusiasts Philippe and Alexander in conversation. Alexander: I was in the Swatch Store in Hamburg yesterday. The Bioceramic Scuba Fifty Fathoms collection was – of course…
The fascination with watchmaking is characterised by superlatives. There are timepieces with which one could dive to the bottom of the deepest ocean, which combine as many complications as possible, which are ultra-exclusive and rare, and ones that leave every…