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Panerai Submersible Luna Rossa Collection

Swisswatches has teamed up with Panerai and together we will invite four people to the Panerai manufacture in Neuchâtel. Experience the excellence of this luxury Swiss manufacture first-hand, and discover how these masterpieces come to life. An inspiring, unforgettable trip of a lifetime!

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Panerai Submersible Elux LAB-ID: Mechanical Electroluminescence

Panerai is presenting groundbreaking innovation with the Submersible Elux LAB-ID: LED panels that provide extraordinary luminosity, with the required energy being fully mechanically stored. The inspiration dates back to 1966 – the year when Panerai patented the LEDs called "Elux". They were primarily used by the Italian Navy, where they were valued for their reliability.…

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Panerai Submersible Luna Rossa PAM01565 e-Commerce Edition

Ahead of this year's America's Cup, Panerai is introducing the Submersible Luna Rossa PAM01565 in satin-finished stainless steel. The timepiece pays tribute to the manufacture's role as sponsor of the Luna Rossa Prada Pirelli sailing team, which has been in action since 2019. Prada and Panerai already competed in their first America's Cup in 2021.…

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Panerai Gets in The Mood For The 37th America’s Cup With Three Luna Rossa Models

The 37th edition of the America's Cup will take place between August and October. This year, the Luna Rossa Prada Pirelli team, supported by Panerai, will once again be competing in the world's oldest sailing regatta. With the Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech, Submersible GMT Luna Rossa Titanio and Submersible Tourbillon GMT Luna Rossa Experience…

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Panerai Ambassador Mike Horn: Living Life On The Edge

What is the point of a brand ambassador? To encapsulate the essence of a brand. Represent its values. Inspire others. These are all things that Panerai brand ambassador, Mike Horn, is certainly capable of – alongside much more. Over the years, the Switzerland-based South African has had his fair share of awe-inspiring adventures as well…

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Panerai Luna Rossa Collection

An Italian Affair: Panerai’s Luna Rossa and the America’s Cup

Sailing has played an important role for Panerai for a long time. In fact, involvement in the sport is pretty much in the brand's DNA. Wind, salty sea air, a longing for the ocean – all sum up the Luminor. But what is currently taking place off the coast of New Zealand, and what Panerai…

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A Bold Combination: Panerai Submersible Goldtech Orocarbo – 44 mm – PAM01070

Florentine watch brand Panerai’s Submersible models first surfaced in the late 90s. For more than two decades, however, the timepiece overshadowing it was Panerai's original diving watch, the Luminor. Since 2019, the Submersible has increasingly distinguished itself as a line in its own right. Now, for the first time, the new Submersible Goldtech Orocarbo PAM01070 combines two Panerai-developed materials into one watch:…

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Lunch with: Panerai CEO Jean-Marc Pontroué

For almost 20 years, Angelo Bonati guided and shaped the Florentine brand Panerai. Since just over a year, however, there is a new man at the helm: Jean-Marc Pontroué, who has been with the Richemont group for almost 20 years now, having previously held the title of CEO at Roger Dubuis. During a visit to…

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Panerai Submersible Bronzo 47mm

Panerai presents its new Submersible Bronzo in a stand-alone collection. It has a limited production of 1.000 units per year, but is no longer a 'special edition'. It means that Panerai keeps the flexibility to continue its production in the years after. This will especially please many Panerai fans because previous models have always been limited to 1.000 pieces within a…

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