The Swiss watch brand Tudor is celebrating a milestone in Berlin: in partnership with retailer Wempe, the brand unveiled its first monobrand boutique in the German capital on 25 November 2024. Situated at the exclusive address Kurfürstendamm 26a, the boutique becomes the fourth of its kind in Germany and marks the latest addition to Tudor’s ever-expanding global retail network.
The boutique’s design seamlessly blends Tudor’s sporty DNA with a contemporary aesthetic. Spanning approximately 100 square meters, the space aims to deliver a unique shopping experience for visitors. Showcasing the brand’s complete watch collection—ranging from dive watches such as the Pelagos and Black Bay lines to classically inspired models and exclusive boutique editions—the boutique also features elements designed to make each visit an immersive experience.
An Experience Table and a dedicated area highlighting Tudor’s involvement in professional cycling and big wave surfing offer an interactive glimpse into the brand’s identity. A standout feature is the Cycling Corner, where guests can step into the shoes of a professional cyclist. The boutique’s color scheme reflects the brand’s core identity, prominently featuring Tudor’s signature black, red, and white.
As befitting a boutique of a distinguished watchmaking house, the new Tudor boutique also incorporates a “prestige boutique concept” with a coffee and champagne bar.
Rémi Corpataux, Managing Director of Tudor Germany, views the boutique’s opening as a crucial step in enhancing the brand’s visibility:
Opening a monobrand boutique in Berlin, the capital of Germany, right on Kurfürstendamm, has always been a must-have for Tudor’s relevant visibility. We are therefore delighted to have finally found the perfect location and a fantastic partner in jeweler Wempe for this boutique.
Kim-Eva Wempe, Managing Director of the renowned jeweler Wempe, also emphasizes the importance of this collaboration:
In recent years, Tudor has evolved into a dynamaic and successful watch manufacturer. The modern interpretations and appealing designs of models like the Black Bay are extremely popular with our customers. We look forward to working with Tudor to bring the brand’s story, diverse models, innovations, and commitments to life.
The new Tudor boutique in Berlin joins the ranks of Frankfurt, Hamburg, and Cologne as the fourth monobrand boutique in Germany. It is open Monday to Friday from 10:00 a.m. to 7:00 p.m. and on Saturdays from 10:00 a.m. to 6:00 p.m.
