Bucherer
Lucerne, Switzerland
Founded in Lucerne in 1888, Bucherer is a long-established family business and today ranks among the world’s leading retailers of luxury watches and jewellery. In 2023, Rolex – one of the most influential watch brands globally – acquired the company, which operates more than 100 points of sale worldwide. Alongside its retail business, Bucherer also offers its own collections. Particularly notable is the Bucherer Blue line, a series of exclusive special editions created in collaboration with renowned manufacturers such as Audemars Piguet and IWC. The collection has become synonymous with modern, urban design.
