TAG Heuer

The Dragon is the fifth of the 12-year cycle of animals appearing in the Chinese calendar’s zodiac. It’s an important one, too. The Year of the Dragon is largely seen as one of the most powerful, lucky years in the Chinese zodiac, symbolising strength, fortune and success. From Shanghai to London’s Chinatown, people around the world recently…

Last year, to mark the 60th anniversary of the very first Carrera from TAG Heuer, the watchmaker launched a series of spectacular new products – most notably the Carrera Glassbox Chronograph in gold. 60 years ago, we hadn’t yet been graced with Ryan Gosling’s existence, yet today, the actor is the main protagonist for the iconic watch. It's a…

During this year's LVMH Watch Week, TAG Heuer is presenting fans with two special new chronographs. The TAG Heuer Carrera Chronograph pays homage to a historic model of the brand with its Dato layout and a date at 9 o'clock. Meanwhile, the TAG Heuer Carrera Chronograph Tourbillon integrates the eponymous rotating cage designed to compensate…

The luxury goods group LVMH has just promoted Frédéric Arnault to CEO of the LVMH Watch Division, and Julien Tornare to the new CEO of TAG Heuer, as the group continues to massively expand its competencies in the watch segment. But what impact might this have upon the entire watch industry? What is owner of…

Sixty years ago, Porsche presented the first Porsche 911 model, then known as the Porsche 901. The agile car, with its unmistakable silhouette, could accelerate from 0 to 100km/h in 9.1 seconds and quickly became a status symbol. In the same year, 1963, TAG Heuer also launched a model that still defines the brand today: the Carrera. Taking…

The world of watches is always on the lookout for an icon, and TAG Heuer is certainly delivering the goods with the revival of its breezy, colourful Skipper watch. The timepiece, which is historically a much-loved and distinctive model, has been out of action for the past 40 years. Now, it's returning just in time…

In honour of this year’s 80th edition of the Monaco Grand Prix, TAG Heuer released the Monaco Skeleton chronograph. Notably, this marks the first time that a skeletonized dial has featured in the Monaco collection. The original model quickly became one of the brand’s most iconic watches after its release in 1969. Now, with the Original Blue, Racing Red, and Turquoise, the novelty is appearing in…

2023 is already proving to be a great year for chronographs. Whether technically revised, flaunting a new design, appearing as an anniversary model, or completely redeveloped, there really was something for everyone in the most popular category of mechanical wristwatches. This includes for the chronograph collectors among Swisswatches’ readers. Therefore, when our team came to…

The year 2023 has barely begun yet the first trade fair, LVMH Watch Week, is already underway – and with it come many innovations that are worth discussing in more detail. The fourth edition of LVMH Watch Week will take place in Singapore at the luxurious Capella Hotel, where the four watchmaking houses of the…

Respected as a man, gentleman, and businessman, George Glasgow Junior is the mastermind behind George Cleverley, the renowned shoemaker of Old Bond Street's Royal Arcade. But George's style extends far beyond bespoke shoes; he is also the proud and passionate owner of some of the world's most revered watch models. We caught up with him…

If you're going for a four-digit watch, your expectations will have risen considerably in comparison to our Buyer's Guide Part 1, which took you through watches from 150 to 1,000 euros. Consumers are justified in expecting something pretty special for a watch over 1,000 euros. It usually means higher quality, finesse, and perhaps also a…

TAG Heuer and Porsche are announcing a major new partnership. The two brands already share a common history in motorsport. In addition to joint sponsorship projects, new products are also expected to appear as a result. The TAG Heuer Carrera Porsche Chronograph Special Edition is the first of these. Featuring an asphalt-look dial, it is…