Porsche Design Custom-built Timepieces Programme: Over 1.5 Million Individual Chronotimer Series 1 Combinations

For the first time, the Porsche Design Custom-built Timepieces Programme allows customers to create a wristwatch that perfectly matches their Porsche 911. Based on the Chronotimer Series 1, more than 1.5 million possible combinations can be configured online – from titanium cases to bespoke wheel rotors modelled on the original Porsche 911 Carrera rims.

World Premiere: The First Sequentially Manufactured Wristwatch with a Customised Movement

Jan Becker, CEO of the Porsche Design Group, explains the revolutionary concept behind the Custom-built Timepieces Programme: as the world’s first sequentially manufactured wristwatch, it enables personalisation right down to the movement itself – an approach offered by neither other car manufacturers nor traditional watch brands.

The Porsche Design Custom-Built Timepieces Programme offers the first sequentially-produced wristwatch in the world, with customisation up to the point of the calibre itself. Porsche Design wants to meet the needs of customers who, in addition to their personal dream car, want to purchase a matching chronograph. Jan Becker, CEO of Porsche Design Group, states: ‘No other car manufacturer or watch brand currently offers such an approach. The colours used as well as the leather types and yarns used for the decorative seams of the chronographs come from vehicle production.’

Unique features of the custom-built programme:

• World’s first sequentially manufactured wristwatch
• Customisation possible down to the movement
• Original Porsche vehicle materials: paint colours, leather types, decorative stitching threads
• More than 1.5 million combinations available
• Seamless integration with Porsche Centres for ordering and delivery

Porsche Design Online Configurator: From Configuration to Porsche Centre Order

The Porsche Design Online Configurator operates much like the proven Porsche vehicle configurator, displaying the personalised Chronotimer Series 1 model in real time. After configuration, customers receive a unique code that enables them to complete their order at a participating Porsche Centre.

Order process in detail:

• Online configuration via the browser-based configurator
• Real-time visualisation of the customised model
• Unique code for the selected options
• Order completion through a Porsche Centre
• Delivery time: 8–12 weeks
• Alternative option: collection upon vehicle delivery

From order placement to delivery, the process takes between eight and twelve weeks. Alternatively, customers may choose to receive their personalised chronograph at the handover of their new Porsche vehicle.

Chronotimer Series 1 Personalisation: From Titanium Cases to Porsche 911 Wheel Rotors

The basis for the Porsche Design Custom-Built Timepieces programme is the Porsche Design Chronotimer Series 1.

The customer has the choice between a glass-bead-blasted or PVD coated black titanium case. Additionally, four different bezels are available. Furthermore, the hands, the dial colour, colour rings around the flange and the winding rotor of the movement are customisable.

Porsche 911 Wheel Rotor: Six Designs from Carrera to Exclusive Design

The WERK 01.100 winding rotors mirror the latest Porsche 911 wheel designs. From the classic 911 Carrera wheel with its two-tone Porsche crest to the 911 Carrera Exclusive Design wheel featuring a gold-coloured crest, customers can choose from six distinct rotor types. Finally, the caseback can feature a customised personal engraving.

Personalisation options at a glance:

Calibre WERK 01.100: COSC-Certified In-House Movement with 48 Hours Power-Reserve

The new manufacture calibre WERK 01.100 is produced in the Swiss region of Biel and is COSC-certified. With a 48-hour power reserve and a balance frequency of 4 Hz, it offers every watch in the Porsche Design Custom-built Timepieces programme not only chronograph functionality but also a mechanical seconds disc instead of a traditional seconds hand. The date is positioned at four o’clock.

Technical Specifications of WERK 01.100:

• Manufacture: Switzerland, Biel region
• Certification: COSC chronometer Power reserve: 48 hours
• Frequency: 4 Hz (28,800 A/h)
• Functions: Chronograph, date (4 o’clock), mechanical seconds disc
• Feature: No traditional seconds hand Personalisation: Customisable winding rotors

Custom-built Timepieces Prices: From €4,950 to €11,600 with Up to Three Straps

The Porsche Design Custom-built Timepieces Programme offers flexible pricing depending on the level of personalisation. The base version of the Chronotimer Series 1 starts at 4,950 euros, while fully equipped models can reach up to 11,600 euros. Depending on the configuration, delivery may include up to three straps.

Price Structure of the custom-built Timepieces:

• Entry price: 4,950 euros (base version)
• Premium version: Up to 11,600 euros
• Included: Up to three different straps
• Personalisation: Price varies according to chosen options
• Delivery time: 8–12 weeks

Key Takeaways:

• World Premiere: First sequentially manufactured wristwatch with a customisable movement
• Over 1.5 million combinations available via the extensive online configurator
• Base: Porsche Design Chronotimer Series 1 with WERK 01.100 manufacture calibre
• COSC-certified: Swiss chronometer quality from the Biel region
• Original Porsche materials: Vehicle colours, leathers, and stitching threads
• Price range: 4,950 euros – 11,600 euros, including up to three straps

Technical highlights:

• Case: Titanium, glass bead-blasted or PVD-coated
• Diameter: Standard Chronotimer Series 1
• Movement: WERK 01.100, 48-hour power reserve, 4 Hz
• Rotors: Six designs based on Porsche 911 wheels
• Personalisation: Engraving on the case back possible

www.porsche-design.com