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Interview
When it comes to expanding Parmigiani Fleurier’s clientele, it seems it’s not all about fast and furious growth. Recently installed CEO Guido Terreni, leading the manufacture since the start of 2021, evidently prides himself upon creating a customer base that…
What is the point of a brand ambassador? To encapsulate the essence of a brand. Represent its values. Inspire others. These are all things that Panerai brand ambassador, Mike Horn, is certainly capable of – alongside much more. Over the…
Foreword by Joern Frederic Kengelbach Where do the boundaries of feasibility lie? Who pushes these boundaries? How many parts of a mechanical watch, in this age of computerised production, are truly made by hand? Every collector with a love of…
Laurent Perves has a lot of topics to manage at Vacheron Constantin, from shopping experience and customer service to product design, innovation and communication. On top of that, he has recently been appointed International Sales Director, and is also responsible…
Niels Eggerding has been with Frederique Constant for almost ten years. He experienced the both time before and after the company’s takeover by the Japanese Citizen Group. As of 2018, he has been Managing Director of the Swiss watch brand,…
Upon hearing the word Montblanc, not everyone automatically first thinks of its high quality wristwatches. This is no bad thing, says Nikolas Baretzki, who has been at the helm of the Germany’s best known luxury manufacture since April 2017. Alongside…
The transformation of Breitling over the past three years is, without a doubt, one of the most exciting recent developments in the watch industry. In the spotlight is CEO and co-owner Georges Kern, who both initiated and is responsible for…
While many Swiss brands have been around for over a century, Roger Dubuis is not amongst them. In fact, the highly exclusive brand was founded less than three decades ago, back in 1995. Perhaps this is one reason for the…
For almost 20 years, Angelo Bonati guided and shaped the Florentine brand Panerai. Since just over a year, however, there is a new man at the helm: Jean-Marc Pontroué, who has been with the Richemont group for almost 20 years…
Watch restoration is one of the main pillars of Parmigiani Fleurier. With the experience of numerous restorations and 300 years of watchmaking under its belt, CEO Davide Traxler and his team aim to design enduring watch collections that withstand time.…
If Christoph Grainger-Herr had to stereotype the average IWC customer, he might catch himself picking his own name. Not out of sheer vanity, but because the young CEO embodies and leads the brand with so much genuine dedication, and has been doing…
Claude Greisler is a determined man with a clear attitude and vision. Not least because of these reasons he managed, together with his business partner Serge Michel to make the brand Armin Strom a manufacture in only three years. Nearly…