Luminor

As a long-standing partner of the Italian sailing team Luna Rossa Prada Pirelli, Panerai is presenting the Luminor Luna Rossa Carbotech. The special edition is being released on the occasion of the 37th America's Cup. The watch is only available for 24 hours and there are only 37 pieces. The case comes in the company's…

Team Luna Rossa, winner of the Prada Cup during the most recent contestfor America’s Cup, is among the top sailing clubs in the world. Now, the long-standing partner of Panerai is uniting with its Italian amici once again to introduce an all-new Luminor Luna Rossa timepiece: the PAM01342. Coinciding with the beginning of the race…

What is the point of a brand ambassador? To encapsulate the essence of a brand. Represent its values. Inspire others. These are all things that Panerai brand ambassador, Mike Horn, is certainly capable of – alongside much more. Over the years, the Switzerland-based South African has had his fair share of awe-inspiring adventures as well…

During our last conversation about six months ago, Panerai CEO Jean-Marc Pontroué surprised us with his ambitious intention to launch a 100 percent recycled mechanical watch. Now, shortly prior to the unveiling of the brand's latest pieces at Watches & Wonders 2021, we caught up with him once again. There was one key question to…

Sailing has played an important role for Panerai for a long time. In fact, involvement in the sport is pretty much in the brand's DNA. Wind, salty sea air, a longing for the ocean – all sum up the Luminor. But what is currently taking place off the coast of New Zealand, and what Panerai…

Panerai is introducing a new piece to its Luminor collection: the Luminor Marina 44mm Guillaume Néry Edition (PAM01122). The watch celebrates the 70th anniversary of the birth of Luminor, which is a tritium-based substance with luminescent properties. 70 pieces of the watch are therefore available. Moreover, the new model comes with a 70-year warranty. Guillaume…

The Florentine watchmaker Panerai is introducing the Panerai Luminor Blu Mare 44 mm – PAM01085. The model aims for a hybrid of authentic and avant-garde design. While the new watch also evokes the clean lines of the 90s Luminor models, the name 'Blu Mare' references the brand's marine heritage. Powering it is a mechanical, manually…

Panerai presents a new model PAM01036 with dual time zone function that is strongly inspired by the Challenger of Record of the 36th America’s Cup. It expresses the affinity between Panerai and the Team that first launched the challenge to the Defender of the 36th America’s Cup, the final act of which is expected in Auckland, New…

Panerai continues its love for experimentation by introducing a new interpretation of their ‘Luminor Marina’ with an ultra-light Carbotech case. Furthermore, the new Luminor Marina Carbotech – 44 mm is equipped with a Sandwich dial with blue Super-LumiNova markings. The high-performance composite material was developed by Panerai’s creative lab ‘Laboratorio di Idee’ and for the…

The Panerai Luminor Sealand line has celebrated the Chinese zodiac cycle since 2009. It aims to combine traditional astrology with Italian craftsmanship. The Panerai Luminor Sealand - 44 MM (Ref. PAM00863) was introduced in December 2019. Therefore, it dedicates itself to the Year of the Rat. Panerai Luminor Sealand 44 MM - PAM00863 Panerai thereby…

At the Geneva watch fair SIHH in January of this year the Italian brand Panerai presented a new ‘Submersible‘, which is dedicated to the French free-diving world champion Guillaume Néry. After breaking several personal records in 2015, Néry retired from professional diving sports and became an ambassador of the seas. To honor his achievements, the luxury…

Trends shape the appearance of our society. Whereas recently big case design still dominated the watch landscape – for men as well as for women – the industry now goes back to smaller watch cases. The old shapes do not become superfluous however, because as we all know taste differs and overhauled trends always return. Panerai…