It’s been another extraordinary year for us all, and the watch world is no exception. That is why the Swisswatches team sat down once more to comprise a list of our top watches of 2021. From horological giant OMEGA to…
“Ergonomic: [adjective] relating to or designed for efficiency and comfort in the working environment.” This is the definition for the word “ergonomic”; a buzz word at Audemars Piguet this year, since the Swiss horology house introduced its all-new Royal Oak…
Patek Philippe watches are never cheap – but just how expensive can they get? We took a journey back through time to uncover the most expensive Patek Philippe wristwatches ever to sell at auction. Let’s climb our way up the…
When it comes to expanding Parmigiani Fleurier’s clientele, it seems it’s not all about fast and furious growth. Recently installed CEO Guido Terreni, leading the manufacture since the start of 2021, evidently prides himself upon creating a customer base that…
What is the point of a brand ambassador? To encapsulate the essence of a brand. Represent its values. Inspire others. These are all things that Panerai brand ambassador, Mike Horn, is certainly capable of – alongside much more. Over the…
Breitling has been enjoying a new lease of life since mid-2017, under the new leadership of Georges Kern. His manufacture doesn’t simply offer a diverse array of models for the sake of wide-reaching popularity. Yet a broad appeal is exactly…
Some watches simply command respect. The Jaeger-LeCoultre Reverso Tribute Nonantième is one such watch. The horology house’s Reverso model is always sleek, suave, and attractive. This unconventional piece, however, takes high watchmaking to a whole new level. Area of expertise:…
Has Bond always worn OMEGA? Ever since the release of Dr. No in 1962, James Bond has both thrilled us and gained our admiration – as have his many watches. Seiko, Hamilton, Rolex, Breitling, and Heuer (as TAG Heuer was…
A 60 million year-old mountain, growing a quarter of an inch every year. Temperatures of minus 80 degrees Fahrenheit (27 degrees Celsius) and winds of 200 miles per hour (320 km/h). Known by its Nepalese neighbours as Sagarmatha (meaning “mother…
The subject of sustainability remains a difficult – and even taboo – topic in the world of luxury goods. Despite arguably being inherently sustainable due to their longevity, Swiss watches do fall into this category of premium products. Therefore, it…
Kristian Haagen is a self-described “Barbour-wearing, ’67 Series 2A owning, middle-aged watch collector” with eight published books under his belt to date. To the rest of the watch community, Haagen is a renowned Danish photojournalist, collector and auction house consultant.…
The Rolex Daytona is one of the most revered models in the world, but why? We are here to answer all of the questions you ever had when it comes to the most famous chronograph of all time. Where it…