Every fortnight, our newsletter provides you with exciting news from the world of mechanical watches and the latest stories from our magazine.
To mark the 70th anniversary of Breguet’s Type XX pilot’s watches, Emmanuel Breguet, the last descendant of company founder Abraham-Louis Breguet, took a good long look at the manufacture’s pioneering work in aviation. His findings soon revealed the important horological…
Following the AP House in Munich and the AP Boutique in Frankfurt, the new AP House in Hamburg is now open to customers just in time for the festive season. The Swiss haute horlogerie manufacture now operates 18 AP Houses…
Löbner. Never heard of it? Neither had we. Yet this new German luxury watch brand has the potential to shake up the field of coveted steel sports chronographs – thanks, in part, to its unique history. When the news reached…
Jörg G. Bucherer, Chairman and Delegate of the Board of Directors of Bucherer Holding AG, passed away on 6 November. The long-time Bucherer patron was 87 years old and leaves no children to carry on the business. In order to…
Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available…
On a balmy summer evening at the end of September, the first guests are arriving at Milan’s Cartier boutique on Via Monte Napoleone in the city’s luxury district. We take the glass elevator with its own doorman to the fourth…
Matthias Breschan, the CEO of Longines – one of the most successful watch brands in the Swatch Group – travelled from Zurich to Sylt, Germany’s northernmost island, especially for this day. The occasion was the brand’s new pop-up installation, taking…
In retrospect, those responsible at the New York Parson School of Design are likely now less than pleased that they turned down an application from a certain Matthew M. Williams in 2004. Had the renowned design school accepted him, they…
For the third year in a row, Breitling is launching a Sylt Edition. The Chronomat GMT 40 Sylt Edition is limited to 288 pieces and is available exclusively in Germany. In addition, Breitling and the jeweller Spliedt in Kampen, a…
This is the third time that Swiss watchmaker Hublot and luxury retailer Bucherer have teamed up. Already in 2019 and 2021, the Hublot Classic Fusion Bronze Bucherer Blue and Big Bang Unico Bucherer Blue are two models that experiment with…
Ben Küffer, CEO and co-founder of the Norqain brand, is the wunderkind of Swiss watch start-ups. No other young watch brand has been able to establish itself so successfully so quickly. Only founded in 2018, Küffer was already able to…
At the beginning of April, we made our way to the French luxury ski resort of Courchevel, where Richard Mille gathered brand ambassadors such as professional skier Alexis Pinturault, biathlete Johannes Thingnes Bø and snowboarder Ester Ledecká as part of…