Bell & Ross

Bell & Ross was founded in 1992 by Bruno Belamich and Carlos Rosillo and is synonymous with functional, aviation-inspired instrument watches. Emerging from an initial collaboration with the German watch brand Sinn, it quickly developed into an independent company based in La Chaux-de-Fonds, specialising in robust, precise and highly legible timepieces. Bell & Ross became well known through the BR 01 Instrument, whose distinctive square case evokes cockpit displays and has since become the brand’s signature design hallmark. With models such as the BR 03 Diver for professional underwater use and the BR 05 with its integrated bracelet for urban everyday wear, the brand has broadened its range without abandoning its technical identity. Today, Bell & Ross is regarded as a maker of modern tool watches that combine functional design, technical reliability and a clear, purposeful aesthetic.