Chopard

With the new Aqua Terra in a 30-millimetre format, Omega is openly targeting women. The accompanying campaign, ‘My little secret’, in which strong women from the worlds of music, fashion, theatre and cinema reveal their styling secrets, makes it clear that this is a ladies' watch. But wait a minute! Are there still such things…

Since 2022, German luxury jeweller Wempe has been regularly honouring its long-standing and close partnerships with major watchmakers by offering special classic watches in strictly limited editions, which are carefully designed in collaboration with the brands. The Wempe Signature Collection plays with classics The Wempe Signature Collection began with classics that almost everyone knows, as…

Celebrating its sixth birthday this year, the Chopard Alpine Eagle enjoyed an ascent to ‘icon’ sports watch status in record time, allowing the maison to comfortably introduce a few new highlights to the indubitably popular collection at this year’s Watches and Wonders trade fair. Let’s take a look. Alpine Eagle: Three highlights for the men’s…

There is always room for more in the world of fine watchmaking – and few collections embody this aspiration as convincingly as Chopard’s L.U.C collection and the L.U.C 98.01-L calibre. Since the launch of the first L.U.C Quattro in 2000, the L.U.C line has evolved into a fusion of innovation and tradition, consistently redefining itself…

Retailer Bucherer is kicking off 2025 with the introduction of three special timepieces created in collaboration with watch manufactures Ulysse Nardin, Girard-Perregaux and Chopard. Each watch presents its own unique concept. The Ulysse Nardin Freak X Enamel combines its extraordinary movement construction with a deep green dial. Meanwhile, Girard-Perregaux offers up a tourbillon in a…

As always, Chopard's latest creations are well worth looking at in detail, as they offer a glimpse into what the brand is calling the aesthetic future of the company. Seamlessly blending refined elegance with the precision of guilloché craftsmanship, the latest timepieces set a new standard for timeless sophistication. The L.U.C Lunar One and the…

The most important company and watch model anniversaries in 2025 and a (critical) look at the watch industry this coming year. Normally, we like to hold back on speculation at Swisswatches – and for good reason. The watch industry and the pre-owned watch market have experienced a surge in attention over the last five years,…

The perfect choice for frequent flyers, businesspeople, and globetrotters: GMT watches typically allow you to keep track of up to two additional time zones alongside the local time. Practical and versatile, they are ideal for those who frequently interact with or travel across different time zones. In this article, we present our selection of the…

Loro Piana, Sandro, Max Mara – brands synonymous with ‘quiet luxury’ in fashion are relatively easy to identify. But when it comes to watches, how does 'quiet luxury' manifest itself? Is every Swiss watchmaker capable of achieving it, or do certain companies inevitably carry certain associations? Can a brand known for emblazoning its logo across…

Chopard presents a unique timepiece in the Alpine Eagle collection: the Alpine Eagle 41 XP Time For Art. Crafted from Chopard’s Lucent Steel, this watch features a straw marquetry dial, a first for the brand. It is the latest watch to emerge from the partnership with TimeForArt, an initiative that supports contemporary art. With this…

One thing is clear: Chopard is the maison for watches and jewellery. A brand that is just as closely associated with the history of the Mille Miglia as it is with the Cannes Film Festival, Swiss precision and a love of products meet cosmopolitanism and charisma. The fact that this status quo seems so familiar,…

Many roads lead to Rome, but only one charmingly uses the eternal city as a turning point. This story demonstrates what it means to have driven the legendary 1000-mile race from Brescia to Rome and back yourself. On the wrist, of course: the Mille Miglia collection from Chopard. Strap in for one of the toughest…