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    The Sinn 903 Ti II Jubiläum chronograph with blue dial, silver subdials, tachymeter and slide-rule scales, shown from the front on a multi-link stainless steel bracelet.
    Novelties

    Sinn 903 Ti II Jubiläum: New Navigation Chronograph to Mark The Brands 65th Anniversary

    Das Radiomir Viaggio nel Tempo Experience Set mit den Referenzen PAM01729 und PAM01730, bestehend aus einer 47-mm-Radiomir in Bronze mit California-Zifferblatt und einer 47-mm-Radiomir in Platinumtech™ mit schwarzem Sonnenschliff-Zifferblatt, präsentiert in warmem Licht vor florentinischer Architektur.
    Novelties

    Panerai Launches The Radiomir Viaggio Nel Tempo Experience Set With Two Limited Editions PAM01729 And PAM01730

    The Breitling Navitimer B01 Chronograph Aston Martin Edition is displayed at an angle on a yellow pedestal; the Aston Martin branding can be seen blurred in the background.
    Novelties

    Breitling Makes Its Formula 1 Return With Aston Martin And The Navitimer B01 Chronograph 43

    Two hands hold the Overseas Tourbillon in titanium by Vacheron Constantin
    Editorial

    Vacheron Constantin is Presenting its Third Overseas Tourbillon Titanium Model in Deep Red

    The Louis Vuitton Tambour Convergence Ref. W9PG21 from the front.
    Novelties

    LVMH Watch Week 2026: Louis Vuitton Launches New Tambour Convergence Guilloché

    Front view of the Hublot Yohji Yamamoto All Black watch with black case and textured dial.
    Novelties

    Hublot x Yohji Yamamoto Classic Fusion All Black Camo

    Orange passageway at Inhorgenta 2026
    Industry News

    Inhorgenta 2026: Trends, Watch Talks & Award-Winners

    Three people in the COSC laboratory
    Industry News

    COSC Introduces New „Excellence Chronometer“ Seal

    View of the entrance to the Munich Trade Fair Center during Inhorgenta
    Industry News

    Inhorgenta 2026: Innovations, Trends And The Swisswatches Talk About The New Collecting Trend Among Watch Enthusiasts

    cosmograph Daytona turquoise lacquer dial (reference 126518LN)
    Industry News

    2026: Rolex Prices Rise And Others Follow Suit

    Van Cleef & Arpels boutique in Hamburg
    Industry News

    Van Cleef & Arpels Opens First Boutique in Hamburg

    Prix Cartier Talents Horlogers de Demain 2025 – 28th edition, award ceremony for young watchmakers.
    Industry News

    Prix Cartier Talents Horlogers de Demain 2025: Shifting the Balance

  • Stories
    • Editorial
    • CuratedBy
    • Collectors’ Talk
    • Collector’s Choice
    The Wempe Signature Collection x TAG Heuer Carrera Chronograph on the wrist.
    Editorial

    Perfect Timing: Wempe x TAG Heuer Carrera Chronograph – First Joint Watch in the Signature Collection to Mark the Start of the Formula 1 Season

    The Swisswatches Salon Perpetual Calendar Night Hamburg in the Mirror Chamber of the Jin Gui Restaurant.
    Editorial

    Swisswatches Salon: Perpetual Calendar Night Hamburg

    The Porsche Design Custom Built Timepieces Chronograph and Globetimer on the wrist.
    Editorial

    Porsche Design custom-built Timepieces: About The Courage to be Unique

    Patek Philippe Nautilus Perpetual Calendar 5740-1G 001
    Editorial

    Perpetual Calendars, Annual Calendars, and Complete Calendars: A Guide

    Most expensive Rolex wristwatches: the Cosmograph Daytona Ref 16599SAAEC Rainbow Zenith Daytona.
    Editorial

    The Most Expensive Rolex Wristwatches of All Time

    Most expensive Patek Philippe watches: the Heures Universelles Ref 2523 Eurasia Silk Road.
    Editorial

    The Most Expensive Patek Philippe Wristwatches of All Time

    The Hublot Big Bang 20th Anniversary Red Magic, reference 431.CF.1313.RX.
    CuratedBy

    20 Years of Big Bang: How Hublot is Revolutionising The World of Watches

    The Team of the Wempe Kontorhouse Stubbenhuk
    CuratedBy

    Wempe Opens One of Europe’s Largest and Most Modern Watch Servicing Workshops in Hamburg

    grand-seiko-watch-studio-shizukuishi-outsideview
    CuratedBy

    Grand Seiko: The Japanese Giant

    wempe-observatory-glashuette-and-training-centre-2
    CuratedBy

    Aspiring Watchmakers: Wempe’s Top-Performing Training Centre in Glashütte

    royal-oak-offshore-chronograph-automatik-26238ti.oo.2000ti.01-am-on-the-wrist
    CuratedBy

    How Audemars Piguet’s Royal Oak Offshore Combined Luxury With Culture For The First Time

    glashuette-original-seaq-chronograph-silver-screen-lying
    CuratedBy

    Diver’s Watches Made In Germany:  An Overview Of The Glashütte Original SeaQ-Series

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    Watches & Wonders 2025: What Impressions Can We Take Back From Geneva?

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    Meet the New Cubitus: Innovation and Excitement Unleashed

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    Forget About Money: This One’s for the Dreamers

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    Blancpain x Swatch: The Quest for the Cool Factor

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    The Bucherer Deal: Where to Purchase a Rolex in the Future

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    A New Daytona? Another Nautilus? Wishful Thinking Ahead of Watches & Wonders 2023

    jumphourking-ruud-van-rijn-in-atelier-2
    Collector's Choice

    Collector’s Choice: @jumphourking Ruud van Rijn Talks Jump Hour Watches

    Collector's Choice

    Collector’s Choice: A Day In The Life of Kristian Haagen

    Collector's Choice

    George Glasgow Jr: Gentlemen’s Style

    Collector's Choice

    The Watch Alchemist: @mochi_watches

    DeBethune DB27 Titan Hawk V2
    Collector's Choice

    With A Penchant For Independence: @thehoracle

    Patek Philippe Nautilus 5712 1A 001 Tiffany Dial
    Collector's Choice

    Rendezvous With Charlie Sheen: @bzabodyn214

  • Guides
    • Collector’s Guide
    • Buyer’s Guide
    • Boutique Travel Guide
    The Audemars Piguet Code 11.59 Starwheel Ref. 15212NR.OO.A002KB.01 from the front.
    Collector's Guide

    Code 11.59 by Audemars Piguet: From Controversial New Collection to Vessel for Innovation

    hublot-masterpiece-kollektion-mp-05-la-ferrari-saphirgehaeuse-tourbillon-3
    Collector's Guide

    The Hublot Masterpiece Collection: Where Innovation Meets Extravagance

    a-lange-and-soehne-30-years-manufacturing-watch-movements-development
    Collector's Guide

    A Symphony of 72 Masterpieces: 30 Years of Calibre Development at A. Lange & Söhne

    Zenith-El-Primero-Chronograph-Ref-G581-From-1969
    Collector's Guide

    The Ultimate Guide to Zenith’s El Primero

    Patek-Philippe-Advanced-Research-Atelier
    Collector's Guide

    Pushing the Boundaries of Watchmaking: Patek Philippe Advanced Research

    Collector's Guide

    The Ultimate Guide to The Patek Philippe Nautilus

    mbandf-sequential-evo-chronograph
    Buyer’s Guide

    The Best Chronographs With In-House Movements: Top Picks For Every Budget

    tudor-black-bay-58-gmt-ref-m7939g1a0nru-0001-dial-2
    Buyer’s Guide

    The Best GMT Watches for Every Budget: A Guide for Beginners and Collectors

    Buyer’s Guide

    Buyer’s Guide For Watches Between 1,000 – 3,000 Euros

    Buyer’s Guide

    Buyer’s Guide For Watches Up To 1,000 Euros

    Buyer’s Guide

    Buyer’s Guide For Preowned And Vintage Watches Part 2: Shipping, Paying, Insuring

    Buyers Guide – Preowned and Vintage Rolex, Patek Philippe, Omega, Audermars Piguet, etc.
    Buyer’s Guide

    Buyer’s Guide For Preowned And Vintage Watches Part 1: Choosing The Right Seller Or Dealer

    Facade of the boutique Le Lounge in Geneva by Roger Dubuis
    Boutique Travel Guide

    Roger Dubuis Boutique in Geneva

    The Van Cleef & Arpels boutique in Frankfurt am Main from the outside.
    Boutique Travel Guide

    Van Cleef & Arpels Boutique Frankfurt

    Exterior view of the Patek Philippe boutique in Frankfurt, operated by Wempe
    Boutique Travel Guide

    Patek Philippe Boutique Frankfurt

    Boutique Travel Guide

    Panerai Boutique Stuttgart

    grand-seiko-boutique-paris-place-vendome
    Boutique Travel Guide

    Grand Seiko Boutique Paris Place Vendôme

    tag-heuer-boutique-munich-2
    Boutique Travel Guide

    TAG Heuer Boutique Munich

  • Manufacture
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  • Style
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Highly Viewed
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Hublot

Nyon, Switzerland

Shortly after its founding in 1980 by Carlo Crocco, Hublot drew widespread attention with a radical idea: pairing gold cases with rubber straps, an unprecedented combination in high-end watchmaking at the time. This spirit of disruption quickly became central to the brand’s identity, as Hublot established itself through bold design, the inventive use of modern materials and a distinctly sporty elegance. Today, Hublot is best known for its Big Bang collection, which features opulent designs, complex chronograph movements, and innovative materials such as carbon, ceramic, and King Gold. Other notable collections include the sleek Classic Fusion and the Spirit of Big Bang, which feature tonneau-shaped cases and a striking aesthetic. Thanks to its unique blend of technology, design and material innovation, Hublot is widely regarded as one of the leading brands in contemporary luxury watchmaking.

Hublot Big Bang Tourbillon Novak Djokovic
Editorial

LVMH Watch Week 2026: Hublot Highlights

At LVMH Watch Week 2026, Hublot showcases the standout models for the year – from technical upgrades to limited editions.

  • 20 Jan 2026
  • 5 min
  • 0
Front view of the Hublot Yohji Yamamoto All Black watch with black case and textured dial.
Novelties

Hublot x Yohji Yamamoto Classic Fusion All Black Camo

Hublot presents the fourth edition with Japanese fashion designer Yohji Yamamoto. The new Classic Fusion Yohji Yamamoto All Black Camo is limited to 300 pieces.

  • 13 Jan 2026
  • 2 min
  • 0
best-24-watches-from-2024-by-swisswatches
Editorial

Swisswatches 24 Days of Christmas: The Best Watches of 2025

It’s been another extraordinary year for the watch world. That’s why the Swisswatches team sat down once more to compile a list of our top watches from 2025.

  • 19 Dec 2025
  • 17 min
  • 0
Hublot's Big Bang Unico Winter Titanium Ceramic and Big Bang Unico Winter Sapphire wristwatches
Novelties

Hublot Celebrates Winter With Two New Icy Big Bang Unico Models

Hublot launches Big Bang Unico Winter Sapphire and Big Bang Unico Winter Titanium Ceramic.

  • 24 Nov 2025
  • 2 min
  • 0
The Hublot MP-17 Meca-10 Arsham Splash Titanium Sapphire is surrounded by water
Novelties

Hublot MP-17 Meca-10 Arsham Splash Titanium Sapphire: Between Art and Haute Horlogerie

The limited edition Hublot MP-17 Meca-10 Arsham Splash Titanium Sapphire combines art with haute horlogerie featuring a skeletonised movement.

  • 09 Oct 2025
  • 3 min
  • 0
Hublot CEO Julien Tornare
CEO Talks

Lunch With: Hublot CEO Julien Tornare

We recently met with Julien Tornare, CEO of Hublot to speak about his first year as CEO of the brand and about the success of the Big Bang Anniversary in 2025.

  • 25 Sep 2025
  • 11 min
  • 0
The Hublot Big Bang 20th Anniversary Red Magic, reference 431.CF.1313.RX.
CuratedBy

20 Years of Big Bang: How Hublot is Revolutionising The World of Watches

When Hublot unveiled the Big Bang in 2005, the model caused a revolution in the world of watchmaking. In occasion of its 20th anniversary, we look back to the most striking milestones.

  • 16 Jul 2025
  • 9 min
  • 0
The frontal view of the Hublot Classic Fusion Essential Sunny Taupe, reference 511.NX.4610.NR.HEC25.
Novelties

Hublot Strikes a New Tone with the Classic Fusion Essential Taupe

Hublot presents the Classic Fusion Essential Taupe: Two new titanium models expand the coveted Essential project with a taupe edition.

  • 03 Jul 2025
  • 2 min
  • 0
The Hublot Big Bang Unico Summer 2025 in front of an orange background
Novelties

Hublot’s Big Bang Unico Summer 2025 Dazzles in Orange and Sky Blue

The Hublot Big Bang Unico Summer 2025 heralds the arrival of summer with an orange ceramic case and a blue dial in a limited edition.

  • 18 Jun 2025
  • 2 min
  • 0
Novelties

Hublot Big Bang MECA-10 Concrete Jungle: Brutalism Meets Swiss Precision

The Hublot Big Bang MECA-10 Concrete Jungle pays tribute to the new Fifth Avenue boutique with its brutalist design.

  • 02 Jun 2025
  • 2 min
  • 0
The case of the Hublot Square Bang Tourbillon 4-Day Power Reserve, reference 805.QD.0170.RX.
Novelties

A Square Statement: Hublot Square Bang Tourbillon 4-Day Power Reserve

The new Hublot Square Bang Tourbillon 4-Day Power Reserve combines 3D carbon, a newly developed movement and consistently square design.

  • 26 May 2025
  • 3 min
  • 0
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