Bucherer-Masterworks-Ausstellung-2023-Jon-Emmony-Cover

Bucherer Masterworks: A New Retail Experience For Watch Enthusiasts

What is watch collecting really about? For me, it’s primarily about discovering the myriad of ways in which humanity measures time. Time is not a physical but rather an abstract sequence, that we can neither change nor reverse. The way in which timekeeping can be reinvented is infinite. Even today, dials, movements, and complications are…

  • 7 min
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Remarkable Times: Jaeger-LeCoultre Launches The Collectibles

Surely no horology house has ever entered into the vintage watch business in such a charming way: Jaeger-LeCoultre is introducing The Collectibles, a watch 'Bible' featuring its 17 most important models, dedicated primarily to the manufacture's collectors. But that's not all. Behind The Collectibles is another idea: offering up watch enthusiasts a carefully curated selection…

  • 5 min
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Journey with Jaeger-LeCoultre: Reverso Timeless Stories Pop-Up

Jaeger-LeCoultre's manufacture is tucked away in the lush green Vallée du Joux. Yet this November, the horology house went mobile with a new pop-up, starting its journey in the alpine city of Munich, Germany. Lasting almost two weeks from November 3 to 15, the Reverso Timeless Stories exhibition opened to the public, educating visitors about…

  • 4 min
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Jaeger-LeCoultre Polaris Date Now in Olive Green

The Jaeger-LeCoultre Polaris Date arrives in a new olive green shade. The maritime sports watch previously preferred to show itself in shiny blue, but now this variant is comes in with a new earthy hue. Like its sister model, the stainless steel case has an additional crown for adjusting the rotating inner bezel. Inside the…

  • 3 min
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Jaeger-LeCoultre Polaris Perpetual Calendar: First Of Its Kind

The perpetual calendar: a historic mechanism that dates back as early as 1695, first appearing within a clock. But it was the renowned watchmaker Thomas Mudge who first put it onto the wristwatch map, creating a perpetual calendar movement for his No. 525 watch in 1762. Over a century later, the then-‘LeCoultre & Cie’ developed its first…

  • 9 min
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Guitarist John McLaughlin and his ravishingly attractive LeCoultre

Upon attending the Only Watch Preview in Monaco, guitarist legend John McLaughlin suddenly crosses our path. What on earth is one of the best guitarists in the world doing at such a specific, specialised event? We discover that not only is he a huge watch enthusiast, but also, together with independent Swiss watch brand Artya,…

  • 3 min
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