Swisswatches Magazine 24 Days of Christmas: Top Watches of 2021

It's been another extraordinary year for us all, and the watch world is no exception. That is why the Swisswatches team sat down once more to comprise a list of our top watches of 2021. From horological giant OMEGA to independent watchmaker Armin Strom, we are presenting you with 24 special highlights to emerge from…

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Armin Strom Tribute 1: The Dress Watch on the pulse of time

The independent manufacturer Armin Strom is presenting a modern interpretation of the classic dress watch. With the Armin Strom Tribute 1, the company is opposing the trend: last year, due to a lack of occasions, only few dress watches were allowed on the wrist. Nevertheless, Armin Strom is speculating on a turnaround and proves that…

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Armin Strom Pure Resonance Sky Blue

The German-Swiss manufacturer Armin Strom presents a variant of the Pure Resonance. The new model, the Armin Strom Pure Resonance Sky Blue, has a guilloché, sky-blue dial made by Kari Voutilainen. As a resonance watch, this model also makes use of this phenomenon in order to improve the accuracy. The spectacle of two synchronously beating…

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lunch with arminstrom ceo claude greisler titel

Lunch with: Armin Strom CEO Claude Greisler

Claude Greisler is a determined man with a clear attitude and vision. Not least because of these reasons he managed, together with his business partner Serge Michel to make the brand Armin Strom a manufacture in only three years. Nearly all movement parts are produced in-house in Biel. Greisler is not only CEO and watchmaker…

  • 8 min
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armin strom inside the manufacture

​The architect of his own fortune – the Armin Strom manufacture

The watch brand Armin Strom puts a lot of attention to the visibility of the movement as it is the driving engine and highly complex mechanism that keeps the watch running. Therefore they specialized in skeletonized movement designs to bring the inside to the outside for its wearer. Most people cannot imagine how intense work…

  • 8 min
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Swisswatches Magazine On Tour: the ingenious Armin Strom Watch Configurator

Swisswatches Magazine is always on the go. But in August we started an adventurous journey which took us 17 days, over 7.000 Kilometres through 17 places across Europe. Our luggage: some shorts and some watches! Departure: Munich. Destination: surfers paradise spot Ericeira – just by car and through the beautiful landscapes of Lugano, Portofino and…

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