TAG Heuer

In September 2024, Antoine Pin was appointed as the new CEO of TAG Heuer, returning to the brand he worked for at the beginning of his professional career. Shortly afterwards, it is announced that TAG Heuer will replace long-time sponsor Rolex as the official timekeeper of Formula 1 in 2025. After more than 20 years,…

Shortly before the legendary Grand Prix weekend in Monaco, the newly crowned Formula 1 sponsor TAG Heuer is launching three racy new models in the cult collection of the same name. Fittingly, the race will start for the first time under the name Formula 1 TAG Heuer Grand Prix de Monaco. The ticking Monaco story…

As soon as the five starting lights on Boulevard Albert 1er turn green at 3 p.m. on 25 May 2025 and the Formula 1 TAG Heuer Grand Prix de Monaco 2025 begins, they will also mark the beginning of a new era in the watch world at the historic race track. In celebration of the…

On 2 October 2024, what had long been the subject of speculation was finally confirmed: LVMH and Formula 1 officially announced a new partnership. In a year that sees Formula 1 celebrating its 75th anniversary, LVMH gains the opportunity to bring its portfolio of 75 brands into the pinnacle of motorsport – and to grant…

In the world of luxury watchmaking, there are few names as strongly associated with innovation and precision as TAG Heuer. At this year's Watches & Wonders in Geneva, the brand is once again attracting attention with the new edition of the legendary TAG Heuer Carrera Day-Date. This watch, which has its roots in motorsport, is…

On 2 October 2024, what had long been speculated became reality: LVMH and Formula 1 announced their partnership. In this year, as Formula 1 celebrates its 75th anniversary, the global alliance marks not only the end of an era but also the beginning of a new chapter. This deal also signifies the conclusion of the…

Whether you’re a seasoned collector or just beginning your journey into the world of haute horology, a chronograph with an in-house movement represents the pinnacle of traditional watchmaking excellence. That’s why we’ve created this carefully curated guide to showcase the best chronograph watches with in-house movements. From more affordable chronograph watch options to ultra-luxury masterpieces,…

Something of a curse within the Swiss watches industry is that almost every horology house lays claim to being the first of their kind: a record-breaker, an inventor, a pioneer. The same applies to the field of chronograph watches, aka a timepiece that offers precision timekeeping and measurement. And no wonder: it’s an extraordinarily vast…

After having announced its comeback of official sponsor of Formula 1 recently, TAG Heuer is now expanding its Formula 1 collection with five new chronographs. These watches pay homage to the brand's motorsport heritage and feature design elements inspired by Formula 1. Among them is a special edition created in collaboration with Oracle Red Bull…

TAG Heuer and Porsche have unveiled a new watch that pays homage to their shared motorsport history. The Carrera Chronosprint x Porsche Rallye is inspired by the 1965 Monte Carlo Rally, where the Porsche 911 made its competitive debut. This limited-edition timepiece comes in two versions: one in steel, limited to 911 pieces, and one…

TAG Heuer has unveiled two new additions to its Carrera collection: the Carrera Chronograph and the limited Carrera Chronograph Tourbillon, the latter of which is limited to 200 pieces. Both watches feature a striking smoky black-to-purple gradient dial, showcasing the brand’s Glassbox design. These timepieces offer collectors a fresh perspective on the Carrera’s more then…

The most important company and watch model anniversaries in 2025 and a (critical) look at the watch industry this coming year. Normally, we like to hold back on speculation at Swisswatches – and for good reason. The watch industry and the pre-owned watch market have experienced a surge in attention over the last five years,…