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    Tonda PF Sport Chronograph Ultra-Cermet by Parmigiani Fleurier
    Novelties

    Parmigiani Fleurier Tonda PF Sport Chronograph Ultra-Cermet in Mineral Blue

    Hublot Big Bang Sapphire Sky Blue, side view
    Novelties

    Hublot Big Bang Sapphire Sky Blue And The Art of Transparency

    The NORQAIN Freedom GMT Enjoy Life Holiday Limited Edition is shown from the front.
    Novelties

    Norqain Freedom GMT Enjoy Life ‘Holiday’: Maldives Calling!

    The Zenith Defy Extreme Lapis Lazuli II is shown from the front.
    Novelties

    Zenith Defy Extreme Lapis Lazuli II: A Deep Blue Stone Set Against a Dark Chronograph Design

    The Vacheron Constantin Overseas, measuring 34.5 millimetres and made of stainless steel, is shown in a diagonal front view.
    Novelties

    Vacheron Constantin Overseas Self-Winding in 34.5 mm: Two New Editions in Burgundy And Gold

    The TAG Heuer x Gulf Oil Formula 1 Automatic Chronograph is shown here in another front view.
    Novelties

    TAG Heuer Formula 1 x Gulf: Racing Colours on The Dial

    Die siebte Ausgabe der Patek Philippe Grand Exhibition „Watch Art“ Mailand 2026.
    Industry News

    Patek Philippe Grand Exhibition 2026: 500 Timepieces, Rare Handcrafts and Museum Highlights

    Logo House of Brands (three stripes): Universal Genève (blue), Breitling (yellow), Gallet (green)
    Industry News

    Breitling, Universal Genève, Gallet: House of Brands Unveils New Leadership Team

    Orange passageway at Inhorgenta 2026
    Industry News

    Inhorgenta 2026: Trends, Watch Talks & Award-Winners

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    Industry News

    COSC Introduces New „Excellence Chronometer“ Seal

    View of the entrance to the Munich Trade Fair Center during Inhorgenta
    Industry News

    Inhorgenta 2026: Innovations, Trends And The Swisswatches Talk About The New Collecting Trend Among Watch Enthusiasts

    cosmograph Daytona turquoise lacquer dial (reference 126518LN)
    Industry News

    2026: Rolex Prices Rise And Others Follow Suit

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    The dial of the A. Lange & Söhne Triple Split reference 424.025F.
    Editorial

    The New A. Lange & Söhne Triple Split in Platinum and its Triple Rattrapante Principle

    Both versions of the A. Lange & Söhne 1815 Auf/Ab can be seen from the front.
    Editorial

    A. Lange & Söhne Scales Down the 1815 AUF/AB: two Gold Versions Measuring 37.5 Millimetres

    The Girard-Perregaux Laureato Fifty Tourbillon Micro-Rotor 39 mm reference 99116-11-3528-1CM on the wrist.
    Editorial

    The New Girard-Perregaux Laureato Fifty Tourbillon 39 mm and the Evolution of the Three Bridges

    The Daniel Roth Extra Plat Rose Gold Gilt front.
    Editorial

    Daniel Roth Extra Plat Rose Gold Gilt: A Traditional Dial Technique Returns

    A Gérald Genta minute repeater can be seen on the wrist.
    Editorial

    Geneva Watch Days: Gerald Genta Geneva Minute Repeater Golden Obsidian

    All versions of the Gerald Charles Masterlink Atelier Edition can be seen from the front, viewed vertically.
    Editorial

    Gerald Charles Masterlink Atelier Edition: Three New Dials Made From Hammered Maillechort

    The Hublot Big Bang 20th Anniversary Red Magic, reference 431.CF.1313.RX.
    CuratedBy

    20 Years of Big Bang: How Hublot is Revolutionising The World of Watches

    The Team of the Wempe Kontorhouse Stubbenhuk
    CuratedBy

    Wempe Opens One of Europe’s Largest and Most Modern Watch Servicing Workshops in Hamburg

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    Grand Seiko: The Japanese Giant

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    Aspiring Watchmakers: Wempe’s Top-Performing Training Centre in Glashütte

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    CuratedBy

    How Audemars Piguet’s Royal Oak Offshore Combined Luxury With Culture For The First Time

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    Collectors' Talk

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    Collectors' Talk

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    Die Jaeger-LeCoultre Reverso Sammlung von Xiaomo Xiong.
    Collector's Choice

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  • Guides
    • Collector’s Guide
    • Buyer’s Guide
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    Collector's Guide

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    The Tudor Black Bay Pro with a white dial is shown on the wrist.
    Buyer’s Guide

    The Best Entry-level Mechanical Watches Under €5,000

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    Buyer’s Guide For Watches Between 1,000 – 3,000 Euros

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    Boutique Travel Guide

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    Boutique Travel Guide

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    Patek Philippe Boutique Frankfurt

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    Grand Seiko Boutique Paris Place Vendôme

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Highly Viewed
Home » TAG Heuer

TAG Heuer

La Chaux-de-Fonds, Switzerland

The history of TAG Heuer began in 1860 when the young watchmaker Edouard Heuer set up his workshop in Saint-Imier. The company quickly gained recognition for its technical innovations in chronographs and timekeeping, including the 1916 Mikrograph, the world's first stopwatch capable of measuring hundredths of a second. During the 1960s and 1970s, Heuer further strengthened its close ties to the world of motorsport by launching models such as the Carrera, which was inspired by the Carrera Panamericana race, and Monaco, which was one of the first automatic chronographs to feature a square case. These iconic models remain central to the collection today, continually updated while retaining their distinctive design and high functionality. These are complemented by the Aquaracer diver's watch, the Connected smartwatch, and the Formula 1 collection

A TAG Heuer Monza Flyback Chronometer can be seen in the cover image.
Editorial

The new TAG Heuer Monza Flyback: A new world champion?

TAG Heuer Monza Flyback Chronometer zum 50. Jubiläum: Carbongehäuse, historische Farben, Flyback-Kaliber und limitiert auf 500 Exemplare.

  • 01 Sep 2026
  • 4 min
  • 0
Omega Speedmaster 38
Editorial

A New Omega Speedmaster 38 Generation – Not Exactly New, Yet Different

Omega Speedmaster 38 with new Moonwatch DNA: seven models, 38 mm and automatic. Discover all the variants, differences and calibres now.

  • 25 Aug 2026
  • 7 min
  • 0
Editorial

TAG Heuer Carrera Chronograph x Team Ikuzawa: Time From The Toolbox

The TAG Heuer Carrera Chronograph x Team Ikuzawa in detail: Roadmaster design, TH20-10, three straps – price, release date and all the details.

  • 30 Jul 2026
  • 4 min
  • 0
The TAG Heuer x Gulf Oil Formula 1 Automatic Chronograph is shown here in another front view.
Novelties

TAG Heuer Formula 1 x Gulf: Racing Colours on The Dial

Der TAG Heuer Formula 1 Chronograph x Gulf verbindet die Gulf-Farben, Titan, Carbon und Motorsporttechnik in einer Auflage von 1.000 Exemplaren.

  • 06 Jul 2026
  • 4 min
  • 0
The Tudor Black Bay Pro with a white dial is shown on the wrist.
Buyer’s Guide

The Best Entry-level Mechanical Watches Under €5,000

The best mechanical watches under 5,000 euros: A comprehensive buying guide for beginners, featuring models from Tudor, IWC, Omega & more.

  • 06 Jul 2026
  • 31 min
  • 0
Die Richard Mille RM 72-01 Automatic Winding Lifestyle Flyback Chronograph.
Editorial

Swisswatches Salon Chronograph Night in Munich

Chronograph Night in Munich: Our second Swisswatches Salon took place in Munich and was dedicated to the Chronograph complication.

  • 15 Jun 2026
  • 2 min
  • 0
The TAG Heuer Monaco Speed 12 is shown in another front view.
Editorial

TAG Heuer Monaco Speed 12: When the hour strikes

TAG Heuer Monaco Speed 12: A limited-edition Monaco in titanium, featuring twelve pistons and a time display that reimagines motorsport.

  • 05 Jun 2026
  • 4 min
  • 0
The TAG Heuer Monaco Evergraph 40mm Ref. CEW5181.FT8123 on the wrist.
Editorial

Watches & Wonders 2026: TAG Heuer Monaco Evergraph – A Chronograph Revolution

TAG Heuer Monaco Evergraph with new chronograph mechanism, carbon hairspring, 5 Hz, 70h power reserve and strong magnetic resistance.

  • 14 Apr 2026
  • 12 min
  • 0
The Wempe Signature Collection x TAG Heuer Carrera Chronograph on the wrist.
Editorial

Wempe x TAG Heuer Carrera Chronograph – First Joint Watch in the Signature Collection to Mark the Start of the Formula 1 Season

Wempe and TAG Heuer are unveiling the Wempe x TAG Heuer Carrera Chronograph shortly ahead of the start of the new Formula 1 season.

  • 03 Mar 2026
  • 8 min
  • 0
Watches in Space: the Omega Speedmaster Professional Ref 105-012, worn by Buzz Aldrin on the Moon.
Editorial

The Most Important Mechanical Watches in Space

Watches in Space: From Gagarin to the ISS, discover the most important mechanical wristwatches in space history and their real mission use.

  • 05 Feb 2026
  • 15 min
  • 3
The TAG Heuer Carrera Seafarer Ref. CBS2016.EB0430 on the wrist.
Editorial

LVMH Watch Week 2026: TAG Heuer Highlights

TAG Heuer LVMH Watch Week 2026: New Carrera 41 mm, Seafarer with tide indication and first split-seconds chronograph.

  • 19 Jan 2026
  • 11 min
  • 0
The first Patek Philippe Nautilus Ref. 3700/1A from 1976.
Editorial

Happy Birthday, Nautilus & Co.: The Most Important Watch Anniversaries of 2026

Watch anniversaries 2026 at a glance, featuring Rolex, Patek Philippe, Cartier, Tudor and other iconic watches.

  • 08 Jan 2026
  • 20 min
  • 0
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