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    Tonda PF Sport Chronograph Ultra-Cermet by Parmigiani Fleurier
    Novelties

    Parmigiani Fleurier Tonda PF Sport Chronograph Ultra-Cermet in Mineral Blue

    Hublot Big Bang Sapphire Sky Blue, side view
    Novelties

    Hublot Big Bang Sapphire Sky Blue And The Art of Transparency

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    Novelties

    Norqain Freedom GMT Enjoy Life ‘Holiday’: Maldives Calling!

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    Novelties

    Zenith Defy Extreme Lapis Lazuli II: A Deep Blue Stone Set Against a Dark Chronograph Design

    The Vacheron Constantin Overseas, measuring 34.5 millimetres and made of stainless steel, is shown in a diagonal front view.
    Novelties

    Vacheron Constantin Overseas Self-Winding in 34.5 mm: Two New Editions in Burgundy And Gold

    The TAG Heuer x Gulf Oil Formula 1 Automatic Chronograph is shown here in another front view.
    Novelties

    TAG Heuer Formula 1 x Gulf: Racing Colours on The Dial

    Die siebte Ausgabe der Patek Philippe Grand Exhibition „Watch Art“ Mailand 2026.
    Industry News

    Patek Philippe Grand Exhibition 2026: 500 Timepieces, Rare Handcrafts and Museum Highlights

    Logo House of Brands (three stripes): Universal Genève (blue), Breitling (yellow), Gallet (green)
    Industry News

    Breitling, Universal Genève, Gallet: House of Brands Unveils New Leadership Team

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    Industry News

    Inhorgenta 2026: Trends, Watch Talks & Award-Winners

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    Industry News

    COSC Introduces New „Excellence Chronometer“ Seal

    View of the entrance to the Munich Trade Fair Center during Inhorgenta
    Industry News

    Inhorgenta 2026: Innovations, Trends And The Swisswatches Talk About The New Collecting Trend Among Watch Enthusiasts

    cosmograph Daytona turquoise lacquer dial (reference 126518LN)
    Industry News

    2026: Rolex Prices Rise And Others Follow Suit

  • Stories
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    The highlights of the Patek Philippe Rare Handcrafts 2026.
    Editorial

    Patek Philippe Rare Handcrafts 2026: What a Beautiful World

    Gianluigi Buffon als Norqainer modeling for the Norqain Wild One Skeleton Chronographs
    Editorial

    Hands-on: Norqain Wild One Skeleton Chrono

    The dial and the movement of the Vacheron Constantin Traditionnelle Twin Beat Perpetual Calendar reference 3200T/000P-H167.
    Editorial

    Vacheron Constantin Traditionnelle Twin Beat: A Perpetual Calendar With a 70-Day Power Reserve

    The Breguet novelties marking 225 years of the tourbillon.
    Editorial

    Breguet Celebrates 225 Years of The Tourbillon With Four New Anniversary Models: The History And Development of The Tourbillon

    The winners of the Cartier Watchmaking Prize, Arthur Choquet and Aymeric Peters, are pictured together.
    Editorial

    Talented Young Watchmakers: The Cartier Talents Horlogers de Demain Award

    The Hermès Slim d’Hermès Stately Wheels is shown in the lead image.
    Editorial

    Hermès Slim d’Hermès Stately Wheels: London’s State Coach with a Tourbillon

    The Hublot Big Bang 20th Anniversary Red Magic, reference 431.CF.1313.RX.
    CuratedBy

    20 Years of Big Bang: How Hublot is Revolutionising The World of Watches

    The Team of the Wempe Kontorhouse Stubbenhuk
    CuratedBy

    Wempe Opens One of Europe’s Largest and Most Modern Watch Servicing Workshops in Hamburg

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    Grand Seiko: The Japanese Giant

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    Aspiring Watchmakers: Wempe’s Top-Performing Training Centre in Glashütte

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    CuratedBy

    How Audemars Piguet’s Royal Oak Offshore Combined Luxury With Culture For The First Time

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  • Guides
    • Collector’s Guide
    • Buyer’s Guide
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Highly Viewed
Home » TAG Heuer

TAG Heuer

La Chaux-de-Fonds, Switzerland

The history of TAG Heuer began in 1860 when the young watchmaker Edouard Heuer set up his workshop in Saint-Imier. The company quickly gained recognition for its technical innovations in chronographs and timekeeping, including the 1916 Mikrograph, the world's first stopwatch capable of measuring hundredths of a second. During the 1960s and 1970s, Heuer further strengthened its close ties to the world of motorsport by launching models such as the Carrera, which was inspired by the Carrera Panamericana race, and Monaco, which was one of the first automatic chronographs to feature a square case. These iconic models remain central to the collection today, continually updated while retaining their distinctive design and high functionality. These are complemented by the Aquaracer diver's watch, the Connected smartwatch, and the Formula 1 collection

The TAG Heuer x Gulf Oil Formula 1 Automatic Chronograph is shown here in another front view.
Novelties

TAG Heuer Formula 1 x Gulf: Racing Colours on The Dial

Der TAG Heuer Formula 1 Chronograph x Gulf verbindet die Gulf-Farben, Titan, Carbon und Motorsporttechnik in einer Auflage von 1.000 Exemplaren.

  • 06 Jul 2026
  • 4 min
  • 0
The Tudor Black Bay Pro with a white dial is shown on the wrist.
Collector's Guide

The Best Entry-level Mechanical Watches Under €5,000

The best mechanical watches under 5,000 euros: A comprehensive buying guide for beginners, featuring models from Tudor, IWC, Omega & more.

  • 06 Jul 2026
  • 31 min
  • 0
Die Richard Mille RM 72-01 Automatic Winding Lifestyle Flyback Chronograph.
Editorial

Swisswatches Salon Chronograph Night in Munich

Chronograph Night in Munich: Our second Swisswatches Salon took place in Munich and was dedicated to the Chronograph complication.

  • 15 Jun 2026
  • 2 min
  • 0
The TAG Heuer Monaco Speed 12 is shown in another front view.
Editorial

TAG Heuer Monaco Speed 12: When the hour strikes

TAG Heuer Monaco Speed 12: A limited-edition Monaco in titanium, featuring twelve pistons and a time display that reimagines motorsport.

  • 05 Jun 2026
  • 4 min
  • 0
The TAG Heuer Monaco Evergraph 40mm Ref. CEW5181.FT8123 on the wrist.
Editorial

Watches & Wonders 2026: TAG Heuer Monaco Evergraph – A Chronograph Revolution

TAG Heuer Monaco Evergraph with new chronograph mechanism, carbon hairspring, 5 Hz, 70h power reserve and strong magnetic resistance.

  • 14 Apr 2026
  • 12 min
  • 0
The Wempe Signature Collection x TAG Heuer Carrera Chronograph on the wrist.
Editorial

Wempe x TAG Heuer Carrera Chronograph – First Joint Watch in the Signature Collection to Mark the Start of the Formula 1 Season

Wempe and TAG Heuer are unveiling the Wempe x TAG Heuer Carrera Chronograph shortly ahead of the start of the new Formula 1 season.

  • 03 Mar 2026
  • 8 min
  • 0
Watches in Space: the Omega Speedmaster Professional Ref 105-012, worn by Buzz Aldrin on the Moon.
Editorial

The Most Important Mechanical Watches in Space

Watches in Space: From Gagarin to the ISS, discover the most important mechanical wristwatches in space history and their real mission use.

  • 05 Feb 2026
  • 15 min
  • 2
The TAG Heuer Carrera Seafarer Ref. CBS2016.EB0430 on the wrist.
Editorial

LVMH Watch Week 2026: TAG Heuer Highlights

TAG Heuer LVMH Watch Week 2026: New Carrera 41 mm, Seafarer with tide indication and first split-seconds chronograph.

  • 19 Jan 2026
  • 11 min
  • 0
The first Patek Philippe Nautilus Ref. 3700/1A from 1976.
Editorial

Happy Birthday, Nautilus & Co.: The Most Important Watch Anniversaries of 2026

Watch anniversaries 2026 at a glance, featuring Rolex, Patek Philippe, Cartier, Tudor and other iconic watches.

  • 08 Jan 2026
  • 20 min
  • 0
best-24-watches-from-2024-by-swisswatches
Editorial

Swisswatches 24 Days of Christmas: The Best Watches of 2025

It’s been another extraordinary year for the watch world. That’s why the Swisswatches team sat down once more to compile a list of our top watches from 2025.

  • 19 Dec 2025
  • 17 min
  • 0
The TAG Heuer Carrera Chronograph with a black dial, three subdials and a stainless steel case on a multi-link steel bracelet against a black background, shown from the front.
Novelties

TAG Heuer Carrera Chronograph x Fragment Limited Edition: Minimalism meets precision

TAG Heuer and Hiroshi Fujiwara, founder of the cult streetwear label fragment, are continuing their design partnership with the Carrera Chronograph x Fragment Limited Edition.

  • 02 Dec 2025
  • 2 min
  • 0
Formula 1 Chronograph x Senna 44mm by TAG Heuer
Novelties

TAG Heuer Formula 1 Chronograph x Senna 44 mm: TAG Heuer Honours Ayrton Senna With New Chronograph

TAG Heuer has dedicated a new automatic chronograph to Formula 1 champion Ayrton Senna, who died in 1994: the Formula 1 Chronograph x Senna 44 mm.

  • 04 Nov 2025
  • 3 min
  • 0
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