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    Panerai Submersible GMT Navy SEALs Afniotech Experience Edition PAM01089 on a water-covered surface of broken stone slabs
    Novelties

    Panerai Submersible GMT Navy SEALs PAM01089: New Submersible in Afniotech

    The Big Bang Summer Multi-Colored Ceramic 42 mm and Big Bang Summer Multi-Colored Ceramic 44 mm are lying in the sand; the straps are partially covered.
    Novelties

    Summertime With New Hublot Big Bang Summer 2026 Editions

    Tutima featured image for aniversary models
    Novelties

    Tutima Glashütte Patria Special Edition: The New Calibre 626 Offers a Deeper Look Inside

    Sixties Chronograph Annual Edition by Glashütte with a violet dial, lying on its side.
    Novelties

    Purple Reign: Glashütte Original Brings The Sixties to Life in Shades of Purple

    The ketch Eilean Bermuda boat and the Panerai Radiomir Bronzo PAM00760.
    Novelties

    Panerai Radiomir Bronzo PAM00760: A Watch for the Return of Eilean

    The Hermès Arceau Minute Repeater in white gold with a violet dial is shown from the front on the wrist.
    Novelties

    Hermès Arceau Samarcande: A Minute Repeater With a Horse’s Head

    Logo House of Brands (three stripes): Universal Genève (blue), Breitling (yellow), Gallet (green)
    Industry News

    Breitling, Universal Genève, Gallet: House of Brands Unveils New Leadership Team

    Orange passageway at Inhorgenta 2026
    Industry News

    Inhorgenta 2026: Trends, Watch Talks & Award-Winners

    Three people in the COSC laboratory
    Industry News

    COSC Introduces New „Excellence Chronometer“ Seal

    View of the entrance to the Munich Trade Fair Center during Inhorgenta
    Industry News

    Inhorgenta 2026: Innovations, Trends And The Swisswatches Talk About The New Collecting Trend Among Watch Enthusiasts

    cosmograph Daytona turquoise lacquer dial (reference 126518LN)
    Industry News

    2026: Rolex Prices Rise And Others Follow Suit

    Van Cleef & Arpels boutique in Hamburg
    Industry News

    Van Cleef & Arpels Opens First Boutique in Hamburg

  • Stories
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    • Collectors’ Talk
    • Collector’s Choice
    Arthur Choquet, winner of the Cartier Watchmaking Prize, can be seen here.
    Editorial

    Talented Young Watchmakers: The Cartier Talents Horlogers de Demain Award

    The Hermès Slim d’Hermès Stately Wheels is shown in the lead image.
    Editorial

    Hermès Slim d’Hermès Stately Wheels: London’s State Coach with a Tourbillon

    The Blancpain Villeret Ultraplate reference 6224N-1142-55B.
    Editorial

    Blancpain Villeret Ultraplate 38mm – Mechanical Elegance as a Guiding Principle

    First mechanical watch
    Editorial

    The First Serious Watch: What Makes a Good First Mechanical Watch

    Cartier Privé Tank Normale in yellow gold, ref. WHTA0031 - on the wrist
    Editorial

    Dress Watches 2026: 16 Watches For Lovers of Classic Elegance

    The Grand Seiko Evolution 9 Collection Spring Drive U.F.A. Ushio 300 Diver SLGB023 on the wrist.
    Editorial

    A Summer Day at The Lake With The New Grand Seiko Spring Drive U.F.A. Ushio 300 Diver

    The Hublot Big Bang 20th Anniversary Red Magic, reference 431.CF.1313.RX.
    CuratedBy

    20 Years of Big Bang: How Hublot is Revolutionising The World of Watches

    The Team of the Wempe Kontorhouse Stubbenhuk
    CuratedBy

    Wempe Opens One of Europe’s Largest and Most Modern Watch Servicing Workshops in Hamburg

    grand-seiko-watch-studio-shizukuishi-outsideview
    CuratedBy

    Grand Seiko: The Japanese Giant

    wempe-observatory-glashuette-and-training-centre-2
    CuratedBy

    Aspiring Watchmakers: Wempe’s Top-Performing Training Centre in Glashütte

    royal-oak-offshore-chronograph-automatik-26238ti.oo.2000ti.01-am-on-the-wrist
    CuratedBy

    How Audemars Piguet’s Royal Oak Offshore Combined Luxury With Culture For The First Time

    glashuette-original-seaq-chronograph-silver-screen-lying
    CuratedBy

    Diver’s Watches Made In Germany:  An Overview Of The Glashütte Original SeaQ-Series

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    The Audemars Piguet x Swatch Royal Pop: Genius Collab or Collector’s Flop?

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    Watches & Wonders 2025: What Impressions Can We Take Back From Geneva?

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    Meet the New Cubitus: Innovation and Excitement Unleashed

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    Forget About Money: This One’s for the Dreamers

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    Blancpain x Swatch: The Quest for the Cool Factor

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    The Bucherer Deal: Where to Purchase a Rolex in the Future

    jumphourking-ruud-van-rijn-in-atelier-2
    Collector's Choice

    Collector’s Choice: @jumphourking Ruud van Rijn Talks Jump Hour Watches

    Collector's Choice

    Collector’s Choice: A Day In The Life of Kristian Haagen

    Collector's Choice

    George Glasgow Jr: Gentlemen’s Style

    Collector's Choice

    The Watch Alchemist: @mochi_watches

    DeBethune DB27 Titan Hawk V2
    Collector's Choice

    With A Penchant For Independence: @thehoracle

    Patek Philippe Nautilus 5712 1A 001 Tiffany Dial
    Collector's Choice

    Rendezvous With Charlie Sheen: @bzabodyn214

  • Guides
    • Collector’s Guide
    • Buyer’s Guide
    • Boutique Travel Guide
    Collector's Guide: Patek Philippe Annual Calendar
    Collector's Guide

    30 Years Patek Philippe Annual Calendar: The Ultimate Collector’s Guide

    The Audemars Piguet Code 11.59 Starwheel Ref. 15212NR.OO.A002KB.01 from the front.
    Collector's Guide

    Code 11.59 by Audemars Piguet: From Controversial New Collection to Vessel for Innovation

    rolex-gmt-master-ii-ref-126710blro-pepsi-5
    Collector's Guide

    Everything You Need to Know About the Rolex GMT-Master

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    Collector's Guide

    The Hublot Masterpiece Collection: Where Innovation Meets Extravagance

    a-lange-and-soehne-30-years-manufacturing-watch-movements-development
    Collector's Guide

    A Symphony of 72 Masterpieces: 30 Years of Calibre Development at A. Lange & Söhne

    Zenith-El-Primero-Chronograph-Ref-G581-From-1969
    Collector's Guide

    The Ultimate Guide to Zenith’s El Primero

    mbandf-sequential-evo-chronograph
    Buyer’s Guide

    The Best Chronographs With In-House Movements: Top Picks For Every Budget

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    Buyer’s Guide

    The Best GMT Watches for Every Budget: A Guide for Beginners and Collectors

    Buyer’s Guide

    Buyer’s Guide For Watches Between 1,000 – 3,000 Euros

    Buyer’s Guide

    Buyer’s Guide For Watches Up To 1,000 Euros

    Buyer’s Guide

    Buyer’s Guide For Preowned And Vintage Watches Part 2: Shipping, Paying, Insuring

    Buyers Guide – Preowned and Vintage Rolex, Patek Philippe, Omega, Audermars Piguet, etc.
    Buyer’s Guide

    Buyer’s Guide For Preowned And Vintage Watches Part 1: Choosing The Right Seller Or Dealer

    The exterior of the Van Cleef & Arpels boutique on Kohlmarkt in Vienna.
    Boutique Travel Guide

    Van Cleef & Arpels Boutique Vienna

    Facade of the boutique Le Lounge in Geneva by Roger Dubuis
    Boutique Travel Guide

    Roger Dubuis Boutique in Geneva

    The Van Cleef & Arpels boutique in Frankfurt am Main from the outside.
    Boutique Travel Guide

    Van Cleef & Arpels Boutique Frankfurt

    Exterior view of the Patek Philippe boutique in Frankfurt, operated by Wempe
    Boutique Travel Guide

    Patek Philippe Boutique Frankfurt

    Boutique Travel Guide

    Panerai Boutique Stuttgart

    grand-seiko-boutique-paris-place-vendome
    Boutique Travel Guide

    Grand Seiko Boutique Paris Place Vendôme

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Highly Viewed
Home » TAG Heuer

TAG Heuer

La Chaux-de-Fonds, Switzerland

The history of TAG Heuer began in 1860 when the young watchmaker Edouard Heuer set up his workshop in Saint-Imier. The company quickly gained recognition for its technical innovations in chronographs and timekeeping, including the 1916 Mikrograph, the world's first stopwatch capable of measuring hundredths of a second. During the 1960s and 1970s, Heuer further strengthened its close ties to the world of motorsport by launching models such as the Carrera, which was inspired by the Carrera Panamericana race, and Monaco, which was one of the first automatic chronographs to feature a square case. These iconic models remain central to the collection today, continually updated while retaining their distinctive design and high functionality. These are complemented by the Aquaracer diver's watch, the Connected smartwatch, and the Formula 1 collection

Die Richard Mille RM 72-01 Automatic Winding Lifestyle Flyback Chronograph.
Editorial

Swisswatches Salon Chronograph Night in Munich

Chronograph Night in Munich: Our second Swisswatches Salon took place in Munich and was dedicated to the Chronograph complication.

  • 15 Jun 2026
  • 2 min
  • 0
The TAG Heuer Monaco Speed 12 is shown in another front view.
Editorial

TAG Heuer Monaco Speed 12: When the hour strikes

TAG Heuer Monaco Speed 12: A limited-edition Monaco in titanium, featuring twelve pistons and a time display that reimagines motorsport.

  • 05 Jun 2026
  • 4 min
  • 0
The TAG Heuer Monaco Evergraph 40mm Ref. CEW5181.FT8123 on the wrist.
Editorial

Watches & Wonders 2026: TAG Heuer Monaco Evergraph – A Chronograph Revolution

TAG Heuer Monaco Evergraph with new chronograph mechanism, carbon hairspring, 5 Hz, 70h power reserve and strong magnetic resistance.

  • 14 Apr 2026
  • 12 min
  • 0
The Wempe Signature Collection x TAG Heuer Carrera Chronograph on the wrist.
Editorial

Wempe x TAG Heuer Carrera Chronograph – First Joint Watch in the Signature Collection to Mark the Start of the Formula 1 Season

Wempe and TAG Heuer are unveiling the Wempe x TAG Heuer Carrera Chronograph shortly ahead of the start of the new Formula 1 season.

  • 03 Mar 2026
  • 8 min
  • 0
Watches in Space: the Omega Speedmaster Professional Ref 105-012, worn by Buzz Aldrin on the Moon.
Editorial

The Most Important Mechanical Watches in Space

Watches in Space: From Gagarin to the ISS, discover the most important mechanical wristwatches in space history and their real mission use.

  • 05 Feb 2026
  • 15 min
  • 2
The TAG Heuer Carrera Seafarer Ref. CBS2016.EB0430 on the wrist.
Editorial

LVMH Watch Week 2026: TAG Heuer Highlights

TAG Heuer LVMH Watch Week 2026: New Carrera 41 mm, Seafarer with tide indication and first split-seconds chronograph.

  • 19 Jan 2026
  • 11 min
  • 0
The first Patek Philippe Nautilus Ref. 3700/1A from 1976.
Editorial

Happy Birthday, Nautilus & Co.: The Most Important Watch Anniversaries of 2026

Watch anniversaries 2026 at a glance, featuring Rolex, Patek Philippe, Cartier, Tudor and other iconic watches.

  • 08 Jan 2026
  • 20 min
  • 0
best-24-watches-from-2024-by-swisswatches
Editorial

Swisswatches 24 Days of Christmas: The Best Watches of 2025

It’s been another extraordinary year for the watch world. That’s why the Swisswatches team sat down once more to compile a list of our top watches from 2025.

  • 19 Dec 2025
  • 17 min
  • 0
The TAG Heuer Carrera Chronograph with a black dial, three subdials and a stainless steel case on a multi-link steel bracelet against a black background, shown from the front.
Novelties

TAG Heuer Carrera Chronograph x Fragment Limited Edition: Minimalism meets precision

TAG Heuer and Hiroshi Fujiwara, founder of the cult streetwear label fragment, are continuing their design partnership with the Carrera Chronograph x Fragment Limited Edition.

  • 02 Dec 2025
  • 2 min
  • 0
Formula 1 Chronograph x Senna 44mm by TAG Heuer
Novelties

TAG Heuer Formula 1 Chronograph x Senna 44 mm: TAG Heuer Honours Ayrton Senna With New Chronograph

TAG Heuer has dedicated a new automatic chronograph to Formula 1 champion Ayrton Senna, who died in 1994: the Formula 1 Chronograph x Senna 44 mm.

  • 04 Nov 2025
  • 3 min
  • 0
The TAG Heuer TH Carbonspring oscillator manufacturing process and the novelties.
Editorial

TAG Heuer TH-Carbonspring: Limited Carrera and Monaco Models Featuring an Innovative Carbon Hairspring

TAG Heuer TH-Carbonspring: Two limited editions with an innovative carbon hairspring – Carrera Tourbillon & Monaco Flyback, 50 pieces each.

  • 09 Sep 2025
  • 3 min
  • 0
The TAG Heuer Carrera Astronomer Ref. WBX2111.BD0002 frontal view.
Editorial

A New Approach to the Moon Phase Complication: The TAG Heuer Carrera Astronomer

The new TAG Heuer Carrera Astronomer models feature a reimagined moonphase display with hand indication and bold design.

  • 05 Sep 2025
  • 7 min
  • 0
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