TAG Heuer

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TAG Heuer Kicks Off Its 10-Year Partnership with Formula 1 at the Australian Grand Prix

On 2 October 2024, what had long been speculated became reality: LVMH and Formula 1 announced their partnership. In this year, as Formula 1 celebrates its 75th anniversary, the global alliance marks not only the end of an era but…

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The Best Chronographs With In-House Movements: Top Picks For Every Budget

Whether you’re a seasoned collector or just beginning your journey into the world of haute horology, a chronograph with an in-house movement represents the pinnacle of traditional watchmaking excellence. That’s why we’ve created this carefully curated guide to showcase the…

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Everything You Need to Know About Chronograph Watches

Something of a curse within the Swiss watches industry is that almost every horology house lays claim to being the first of their kind: a record-breaker, an inventor, a pioneer. The same applies to the field of chronograph watches, aka…

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TAG Heuer Carrera Chronograph and Tourbillon in Purple

TAG Heuer has unveiled two new additions to its Carrera collection: the Carrera Chronograph and the limited Carrera Chronograph Tourbillon, the latter of which is limited to 200 pieces. Both watches feature a striking smoky black-to-purple gradient dial, showcasing the…

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TAG Heuer Carrera Chronosprint x Porsche Rallye: A Tribute to Motorsport History

TAG Heuer and Porsche have unveiled a new watch that pays homage to their shared motorsport history. The Carrera Chronosprint x Porsche Rallye is inspired by the 1965 Monte Carlo Rally, where the Porsche 911 made its competitive debut. This…

TAG Heuer Formula 1 Chronograph: Official Sponsor Launches New Collection

After having announced its comeback of official sponsor of Formula 1 recently, TAG Heuer is now expanding its Formula 1 collection with five new chronographs. These watches pay homage to the brand’s motorsport heritage and feature design elements inspired by…

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The Time is Ripe For Change: What Can we Expect in The Watch Industry in 2025?

The most important company and watch model anniversaries in 2025 and a (critical) look at the watch industry this coming year. Normally, we like to hold back on speculation at Swisswatches – and for good reason. The watch industry and…

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TAG Heuer Returns to Formula 1 as Official Timekeeper

TAG Heuer returns to Formula 1 as the official timekeeper in 2025, coinciding with the league’s 75th anniversary and replacing Rolex as sponsor after ten years. The partnership, which began in the 1960s, has seen Heuer and later TAG Heuer…

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The Best GMT Watches for Every Budget: A Guide for Beginners and Collectors

The perfect choice for frequent flyers, businesspeople, and globetrotters: GMT watches typically allow you to keep track of up to two additional time zones alongside the local time. Practical and versatile, they are ideal for those who frequently interact with…

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Tennis Players And Their (Passion For) Watches

When we received a couple of invitations from watch brands to various tennis tournaments this year, deciding who should go wasn’t a hard decision for our team. After all, it’s no exaggeration to say that I’m a bit of a…

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TAG Heuer Monaco Chronograph with a Pink Dial: A Bold New Addition

TAG Heuer has unveiled a new variation of the Monaco Chronograph, showcasing a pink colour scheme that draws inspiration from the vibrant atmosphere of Las Vegas. This watch features a skeleton dial and is powered by the in-house Calibre Heuer…

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TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana: Bold Collaboration

TAG Heuer and Porsche unveil the TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana. Limited to 255 pieces, this watch honours Porsche’s 1954 victories in the Carrera Panamericana. It also celebrates the enduring partnership between TAG Heuer and Porsche, inspired…