TAG Heuer

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TAG Heuer Carrera Chronograph and Tourbillon in Purple

TAG Heuer has unveiled two new additions to its Carrera collection: the Carrera Chronograph and the limited Carrera Chronograph Tourbillon, the latter of which is limited to 200 pieces. Both watches feature a striking smoky black-to-purple gradient dial, showcasing the…

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TAG Heuer Carrera Chronosprint x Porsche Rallye: A Tribute to Motorsport History

TAG Heuer and Porsche have unveiled a new watch that pays homage to their shared motorsport history. The Carrera Chronosprint x Porsche Rallye is inspired by the 1965 Monte Carlo Rally, where the Porsche 911 made its competitive debut. This…

TAG Heuer Formula 1 Chronograph: Official Sponsor Launches New Collection

After having announced its comeback of official sponsor of Formula 1 recently, TAG Heuer is now expanding its Formula 1 collection with five new chronographs. These watches pay homage to the brand’s motorsport heritage and feature design elements inspired by…

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The Time is Ripe For Change: What Can we Expect in The Watch Industry in 2025?

The most important company and watch model anniversaries in 2025 and a (critical) look at the watch industry this coming year. Normally, we like to hold back on speculation at Swisswatches – and for good reason. The watch industry and…

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TAG Heuer Returns to Formula 1 as Official Timekeeper

TAG Heuer returns to Formula 1 as the official timekeeper in 2025, coinciding with the league’s 75th anniversary and replacing Rolex as sponsor after ten years. The partnership, which began in the 1960s, has seen Heuer and later TAG Heuer…

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The Best GMT Watches for Every Budget: A Guide for Beginners and Collectors

The perfect choice for frequent flyers, businesspeople, and globetrotters: GMT watches typically allow you to keep track of up to two additional time zones alongside the local time. Practical and versatile, they are ideal for those who frequently interact with…

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Tennis Players And Their (Passion For) Watches

When we received a couple of invitations from watch brands to various tennis tournaments this year, deciding who should go wasn’t a hard decision for our team. After all, it’s no exaggeration to say that I’m a bit of a…

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TAG Heuer Monaco Chronograph with a Pink Dial: A Bold New Addition

TAG Heuer has unveiled a new variation of the Monaco Chronograph, showcasing a pink colour scheme that draws inspiration from the vibrant atmosphere of Las Vegas. This watch features a skeleton dial and is powered by the in-house Calibre Heuer…

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TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana: Bold Collaboration

TAG Heuer and Porsche unveil the TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana. Limited to 255 pieces, this watch honours Porsche’s 1954 victories in the Carrera Panamericana. It also celebrates the enduring partnership between TAG Heuer and Porsche, inspired…

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TAG Heuer Carrera Chronograph Extreme Sport & Chronograph Tourbillon: A Bold Move

TAG Heuer has unveiled the latest in its Carrera series: the Carrera Chronograph Extreme Sport and the Carrera Chronograph Tourbillon Extreme Sport. These new timepieces mark a significant evolution from the brand’s 2016 series, combining TAG Heuer’s legendary racing heritage…

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TAG Heuer Carrera Chronograph Tourbillon: Snow-White

At this year’s Watches & Wonders in Geneva, TAG Heuer unveiled a limited edition of the Carrera Chronograph Tourbillon designed specifically for the European market. It features a snow-white dial with a panda layout and blue sub-dials. The highlight is…

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TAG Heuer Boutique Munich

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available…