Every fortnight, our newsletter provides you with exciting news from the world of mechanical watches and the latest stories from our magazine.
TAG Heuer
The most important company and watch model anniversaries in 2025 and a (critical) look at the watch industry this coming year. Normally, we like to hold back on speculation at Swisswatches – and for good reason. The watch industry and…
TAG Heuer returns to Formula 1 as the official timekeeper in 2025, coinciding with the league’s 75th anniversary and replacing Rolex as sponsor after ten years. The partnership, which began in the 1960s, has seen Heuer and later TAG Heuer…
The perfect choice for frequent flyers, businesspeople, and globetrotters: GMT watches typically allow you to keep track of up to two additional time zones alongside the local time. Practical and versatile, they are ideal for those who frequently interact with…
When we received a couple of invitations from watch brands to various tennis tournaments this year, deciding who should go wasn’t a hard decision for our team. After all, it’s no exaggeration to say that I’m a bit of a…
TAG Heuer has unveiled a new variation of the Monaco Chronograph, showcasing a pink colour scheme that draws inspiration from the vibrant atmosphere of Las Vegas. This watch features a skeleton dial and is powered by the in-house Calibre Heuer…
TAG Heuer and Porsche unveil the TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana. Limited to 255 pieces, this watch honours Porsche’s 1954 victories in the Carrera Panamericana. It also celebrates the enduring partnership between TAG Heuer and Porsche, inspired…
TAG Heuer has unveiled the latest in its Carrera series: the Carrera Chronograph Extreme Sport and the Carrera Chronograph Tourbillon Extreme Sport. These new timepieces mark a significant evolution from the brand’s 2016 series, combining TAG Heuer’s legendary racing heritage…
At this year’s Watches & Wonders in Geneva, TAG Heuer unveiled a limited edition of the Carrera Chronograph Tourbillon designed specifically for the European market. It features a snow-white dial with a panda layout and blue sub-dials. The highlight is…
Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available…
It is a highly competitive model series for a particularly fiercely contested genre. After all, steel diver’s watches have been extremely popular for decades, and the range of different brands is almost unmanageable. TAG Heuer has been a player in…
The watch manufactures attending this year’s watch fair in Geneva presented us with some absolute horological masterpieces. Vacheron Constantin launched the world’s most complicated watch with 63 complications (including the first Chinese perpetual calendar), Piaget the world’s thinnest tourbillon watch and Rolex, at 322 grams, certainly the heaviest diver’s…
On the occasion of Watches & Wonders 2024, TAG Heuer is presenting the Carrera Chronograph Panda. The Carrera has been around since 1963 and celebrated its 60th birthday last year. We are now seeing a new variant with a Panda…