Ein Interview mit TAG Heuer CEO Antoine Pin.

Lunch With: TAG Heuer CEO Antoine Pin

In September 2024, Antoine Pin was appointed as the new CEO of TAG Heuer, returning to the brand he worked for at the beginning of his professional career. Shortly afterwards, it is announced that TAG Heuer will replace long-time sponsor Rolex as the official timekeeper of Formula 1 in 2025. After more than 20 years,…

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Red Bull driver Max Verstappen wearing Tag Heuer.

TAG Heuer And Formula 1: The Winning Formula

As soon as the five starting lights on Boulevard Albert 1er turn green at 3 p.m. on 25 May 2025 and the Formula 1 TAG Heuer Grand Prix de Monaco 2025 begins, they will also mark the beginning of a new era in the watch world at the historic race track. In celebration of the…

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W&W 2025: TAG Heuer Monaco Split-Seconds Chronograph | F1

On 2 October 2024, what had long been the subject of speculation was finally confirmed: LVMH and Formula 1 officially announced a new partnership. In a year that sees Formula 1 celebrating its 75th anniversary, LVMH gains the opportunity to bring its portfolio of 75 brands into the pinnacle of motorsport – and to grant…

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One of the six new TAG Heuer Carrera Day-Date models presents itself with steel and rose-gold aesthetic

W&W 2025: Six New TAG Heuer Carrera Day-Date Models With An In-House Movement

In the world of luxury watchmaking, there are few names as strongly associated with innovation and precision as TAG Heuer. At this year's Watches & Wonders in Geneva, the brand is once again attracting attention with the new edition of the legendary TAG Heuer Carrera Day-Date. This watch, which has its roots in motorsport, is…

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The Best Chronographs With In-House Movements: Top Picks For Every Budget

Whether you’re a seasoned collector or just beginning your journey into the world of haute horology, a chronograph with an in-house movement represents the pinnacle of traditional watchmaking excellence. That’s why we’ve created this carefully curated guide to showcase the best chronograph watches with in-house movements. From more affordable chronograph watch options to ultra-luxury masterpieces,…

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Everything You Need to Know About Chronograph Watches

Something of a curse within the Swiss watches industry is that almost every horology house lays claim to being the first of their kind: a record-breaker, an inventor, a pioneer. The same applies to the field of chronograph watches, aka a timepiece that offers precision timekeeping and measurement. And no wonder: it’s an extraordinarily vast…

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TAG Heuer Formula 1 Chronograph: Official Sponsor Launches New Collection

After having announced its comeback of official sponsor of Formula 1 recently, TAG Heuer is now expanding its Formula 1 collection with five new chronographs. These watches pay homage to the brand's motorsport heritage and feature design elements inspired by Formula 1. Among them is a special edition created in collaboration with Oracle Red Bull…

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TAG Heuer Carrera Chronograph and Tourbillon in Purple

TAG Heuer has unveiled two new additions to its Carrera collection: the Carrera Chronograph and the limited Carrera Chronograph Tourbillon, the latter of which is limited to 200 pieces. Both watches feature a striking smoky black-to-purple gradient dial, showcasing the brand’s Glassbox design. These timepieces offer collectors a fresh perspective on the Carrera’s more then…

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