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TAG Heuer
On 2 October 2024, what had long been the subject of speculation was finally confirmed: LVMH and Formula 1 officially announced a new partnership. In a year that sees Formula 1 celebrating its 75th anniversary, LVMH gains the opportunity to…
In the world of luxury watchmaking, there are few names as strongly associated with innovation and precision as TAG Heuer. At this year’s Watches & Wonders in Geneva, the brand is once again attracting attention with the new edition of…
On 2 October 2024, what had long been speculated became reality: LVMH and Formula 1 announced their partnership. In this year, as Formula 1 celebrates its 75th anniversary, the global alliance marks not only the end of an era but…
Whether you’re a seasoned collector or just beginning your journey into the world of haute horology, a chronograph with an in-house movement represents the pinnacle of traditional watchmaking excellence. That’s why we’ve created this carefully curated guide to showcase the…
Something of a curse within the Swiss watches industry is that almost every horology house lays claim to being the first of their kind: a record-breaker, an inventor, a pioneer. The same applies to the field of chronograph watches, aka…
TAG Heuer has unveiled two new additions to its Carrera collection: the Carrera Chronograph and the limited Carrera Chronograph Tourbillon, the latter of which is limited to 200 pieces. Both watches feature a striking smoky black-to-purple gradient dial, showcasing the…
TAG Heuer and Porsche have unveiled a new watch that pays homage to their shared motorsport history. The Carrera Chronosprint x Porsche Rallye is inspired by the 1965 Monte Carlo Rally, where the Porsche 911 made its competitive debut. This…
After having announced its comeback of official sponsor of Formula 1 recently, TAG Heuer is now expanding its Formula 1 collection with five new chronographs. These watches pay homage to the brand’s motorsport heritage and feature design elements inspired by…
The most important company and watch model anniversaries in 2025 and a (critical) look at the watch industry this coming year. Normally, we like to hold back on speculation at Swisswatches – and for good reason. The watch industry and…
TAG Heuer returns to Formula 1 as the official timekeeper in 2025, coinciding with the league’s 75th anniversary and replacing Rolex as sponsor after ten years. The partnership, which began in the 1960s, has seen Heuer and later TAG Heuer…
The perfect choice for frequent flyers, businesspeople, and globetrotters: GMT watches typically allow you to keep track of up to two additional time zones alongside the local time. Practical and versatile, they are ideal for those who frequently interact with…
When we received a couple of invitations from watch brands to various tennis tournaments this year, deciding who should go wasn’t a hard decision for our team. After all, it’s no exaggeration to say that I’m a bit of a…