Cartier

The significance of a 'Royal Warrant' – the distinction of being a royal purveyor – can be felt not only in museums. When King Charles III recently withdrew this status from the chocolate company Cadbury after 170 years, it caused quite a stir. After all, Cadbury is considered one of Britain’s strongest brands. However, according…

If you think the watch and the concept of a limited customer base sound familiar, you're right – at least almost. To mark the 40th anniversary of The Cartier Collection – a collection of jewellery, watches and accessories launched in 1973 that exemplifies the brand's style – the Tank Louis Cartier Platinum Limited Edition was…

Quartz is a significant segment for Cartier, the brand founded in Paris in 1847. Exactly how significant remains unknown, as the modern Richemont-owned brand (since 1997) does not officially disclose how many of its watches house a quartz movement versus a mechanical core. ​​To avoid any misunderstandings: the author of this article appreciates and owns…

Cartier has introduced two new iterations of the Tank Louis Cartier, thus expanding one of its most emblematic watch designs. As a successor to the original Tank Normale, first conceived in 1917, the Tank Louis Cartier has been an enduring symbol of elegance and refinement since its creation in 1922, making it an ever-popular centenarian.…

Cartier has once again turned to its archive for inspiration as it unveils the latest addition to its prestigious Cartier Privé collection: a revival of the little-known Tank à Guichets. This release continues the maison’s tradition of reimagining its most emblematic designs, following iterations of the Tank Normale, Tonneau, and Tortue in recent years –…

The most important company and watch model anniversaries in 2025 and a (critical) look at the watch industry this coming year. Normally, we like to hold back on speculation at Swisswatches – and for good reason. The watch industry and the pre-owned watch market have experienced a surge in attention over the last five years,…

It’s been another extraordinary year for us all, and the watch world is no exception. That's why the Swisswatches team sat down once more to compile a list of our top watches from 2024. From milestone models and innovative materials to historic revivals, we present you with 24 special highlights to emerge from the ever-surprising…

In 2011, Cartier acquired a 17th century farmhouse a stone’s throw away from its watch manufacture in La Chaux-de-Fonds, lovingly renovated it, and created an atelier in which the maison prioritises traditional craftsmanship. The renovation work was completed in 2014; gem-setters and enamellers promptly moved in to bring the maison's most breathtaking creations to life,…

Loro Piana, Sandro, Max Mara – brands synonymous with ‘quiet luxury’ in fashion are relatively easy to identify. But when it comes to watches, how does 'quiet luxury' manifest itself? Is every Swiss watchmaker capable of achieving it, or do certain companies inevitably carry certain associations? Can a brand known for emblazoning its logo across…

The watch manufactures attending this year's watch fair in Geneva presented us with some absolute horological masterpieces. Vacheron Constantin launched the world's most complicated watch with 63 complications (including the first Chinese perpetual calendar), Piaget the world's thinnest tourbillon watch and Rolex, at 322 grams, certainly the heaviest diver's watch ever launched. The watch with the deepest water resistance this year comes from Montblanc, actually…

Before considering the best green dial watches of 2024 thus far, let's start with some context. Historians have long defined different eras through time frames containing common characteristics. In the watch world, to give an obvious example, you could say that the pocket watch era spanned from the 16th to 20th century. Meanwhile, the birth…

Each year, Cartier captures the hearts of its most fervent followers with the introduction of a new series of Privé watches. Now in its eighth year, following on from last year's Tank Normale, Cartier is introducing a contemporaryinterpretation of one of the most prestigious watches in the Cartier repertoire:the Cartier Privé Tortue watch, of which…