Following the AP House in Munich and the AP Boutique in Frankfurt, the new AP House in Hamburg is now open to customers just in time for the festive season. The Swiss haute horlogerie manufacture now operates 18 AP Houses worldwide, including cities such as Los Angeles, Bangkok, Barcelona, London, Tokyo and even St Barths.
You are currently viewing a placeholder content from Default. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
Located at Hamburg’s most exclusive shopping street
The new AP House in the Hanseatic city is located on Hamburg’s most exclusive shopping street, Neuer Wall, in a historic building dating back to the 19th century. On the other side, the balcony with its large terrace overlooks the Binnenalster Fleet and the Rathausmarkt (Hamburg’s town hall). The 340-square-metre space covers the entire second floor of the building.
At the centre of the new AP House is a generously designed main room with its own bar, several lounge areas with furniture by Vitra and Minotti, and an impressive ‘watch wall’ with display cases. At the rear of the AP House, with a view of Hamburg’s famed Neuer Wall, the horology house has created a retreat for intimate conversations, presentations or events. The idea is that visitors can relax, connect or disconnect, depending on their mood.
For the interior design, AP commissioned interior and industrial designer Kosta Stathakis from Blended Design, whose roots lie in Switzerland and Greece. The designer used the white brick elements typical of Hamburg and combined them with oak herringbone parquet flooring and satin copper accents.
Due to the manufacture’s special penchant for contemporary art and its commitment to support artists, a temporary exhibition, with works on loan from the Berlin gallery ChertLüdde, will be on display at AP House Hamburg. It is closely linked to the internal art programme ‘Audemars Piguet Contemporary’.
Burhan Ademi, Audemars Piguet Country Manager Germany, commented on the opening: “The new AP House in the heart of Hamburg offers visitors a unique brand experience with an incomparable view of Hamburg’s Town Hall and the Inner Alster from our terrace. Our unique concept has been successfully established in Munich in recent years, and has been well received by local and international customers alike. With an innovative design that fully reflects our DNA and the Hamburg location, we have created a place of well-being, where visitors can immerse themselves in the world of Audemars Piguet.”
The new AP House is open from Monday to Friday from 10.30 a.m. to 6.30 p.m., and on Saturdays from 10.30 a.m. to 6.00 p.m., and can be found at Neuer Wall 11, 2nd floor.
After one year out of action, Rafael Nadal recently announced his return to professional tennis for the Australian Open in Brisbane. So, it seemed rather fitting that Richard Mille produce him a new watch and drop us fans an early Christmas present. That is, of course, the new RM 35-03 Automatic Rafael Nadal. Up until…
Independent watchmaker Ressence and Sotheby’s Watch Division are joining forces against coronavirus (Covid-19) and launch a competition to design a unique watch. Watch enthusiasts have the chance to create their own interpretation of one of Ressence’s latest models, the Type 1 Slim. A new face for the unique piece of Ressence's Type 1 Slim in…
If you are looking for exquisite watches in Hamburg, there is no way around Neuer Wall, the most exclusive shopping street in the Hanseatic city centre. Next to luxury watch brands like Patek Philippe, Omega, Wempe, the recently opened AP House, and many others, the Swiss watchmaker Hublot is now also represented there with its…
Swiss Jura-based manufacture Jaeger-LeCoultre is settling into its new Bavarian home as it opens a boutique at Munich's most prestigious address, on the glamorous Maximilianstrasse 24. The world-renowned shopping street in Germany, which comprises one of Munich's four royal avenues, counts the likes of Chanel, Hermès, Omega and Ralph Lauren amongst its affluent residents, while…
The countdown has begun: on 21 February, the international jewellery, watches and gemstones trade fair Inhorgenta will open its doors for the 51st time. The event was launched in Munich in 1974 as the ‘first International Trade Fair for Watches, Jewellery, Gemstones and Silverware’. This year, the six exhibition halls will once again not only…
Richard Mille and Ferrari are announcing plans to come together and embark upon a brand new, long-term partnership. Ferrari recently ended its collaboration with Hublot. However, the long-term partnership between Richard Mille and McLaren will nevertheless continue. The partnership is sure to include a number of exciting collaborations. This will include the likes of Formula…
Geneva has a new culinary destination for watch enthusiasts and bon vivants alike. In cooperation with award-winning chef Dominique Gauthier, F.P. Journe has opened the fine dining brasserie ‘F.P. Journe Le Restaurant’. Since the beginning of November, refined dishes, exquisite wines, and horological motifs alike have been artfully combined in a listed building at 49…
The MCH Group, organiser of Baselworld, has responded to the news that leading brands Rolex, sibling Tudor, Chanel, Patek Philippe and Chopard have left the international trade show. The companies made the move in favour of a new fair that is to take place alongside Watches & Wonders in Geneva. Baselworld's organiser was neither aware…
Independent watchmaker Oris is introducing a new calibre, entirely created in-house – the Oris Calibre 400. Watchmakers at the Swiss horology house based near Basel have created a movement that is highly efficient and highly anti-magnetic. The other big news is that the watches using the movement will only requires 10-year servicing intervals. New Movement,…
The trading of pre-owned watches has exploded in recent years – and this upward trend is still ongoing. In a recent industry report, Deloitte predicts that the annual turnover with pre-owned watches will increase from the current 20 billion Swiss francs to 35 billion Swiss francs by 2030. This means that the market for pre-owned…
On 2 October 2024, what had long been speculated became reality: LVMH and Formula 1 announced their partnership. In this year, as Formula 1 celebrates its 75th anniversary, the global alliance marks not only the end of an era but also the beginning of a new chapter. This deal also signifies the conclusion of the…
With its new watch Subscription Service #BreitlingSelect, the brand wants to offer their customers the opportunity to test-wear their watches before purchasing their desired model. Therefore, all subscribers have the chance to wear up to three Breitling watches consecutively within a 12-month period. How does it work? After registering on www.breitling.com, subscribers will sign a…
Zenith fans can now admire the timepieces of the traditional Swiss manufacture at the brand's first German boutique in Munich. Only a stone's throw away from the Bavarian State Opera, the Zenith boutique opened its doors in the heart of the Bavarian capital on Theatinerstrasse 7 on October 5th. Zenith operates the boutique in cooperation…